Course summary

This is a four year degree taught at our Hope Park campus. The Foundation Year aims to develop your skills so that after a year, you will be equipped with the necessary skills needed for studying the full BA Hons degree programme. Marketing Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities that these technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. The degree is accredited by the Chartered Institute of Marketing (CIM) under their Graduate Gateway programme. This means that our graduates will receive significant exemptions from the institute’s professional membership examinations. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size. Music You will have the opportunity to explore the performance and composition of music across a broad range of topics and genres such as popular, classical, jazz and electronic. Your studies will focus on music performance, composition and production – underpinned by historical and theoretical areas of enquiry led by staff with a broad range of teaching, professional and research specialisms. Our Music degree is part of our School of Creative & Performing Arts, based at our Creative Campus, and housed in the purpose-built Capstone building. The School is one of only a handful of All-Steinway Music Schools in the UK and, in addition to a Steinway Model D in the Capstone Theatre, we also have a number of sound-proofed bespoke music recording, rehearsal and practice spaces, as well as a number of musical instruments to cater across all musical genres. Liverpool is a UNESCO City of Music it boasts a diverse musical heritage, which underpins active and increasingly growing popular, classical, jazz, electronic and experimental music scenes. If you are passionate about music, Liverpool is an ideal city for you.