London Metropolitan University

Degree level: Undergraduate

Advertising, Marketing Communications and Public Relations

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Why study this course? Designed to equip you for a successful career in marketing communications and public relations, this undergraduate degree explores the drivers and dynamics of the communications industry, covering the key elements of modern theory and practice. Studying in London means you'll be immersed in one of the world's most important centres for advertising, communications and public relations with plenty of opportunities for industry experience. You'll also have the opportunity to gain accreditation from professional bodies such as the Chartered Institute of Marketing (additional costs apply). We're ranked fourth in the country and best in London for publicity studies according to the National Student Survey 2020. More about this course This undergraduate course is taught in the heart of London – one of the world’s most important centres for advertising, communications and public relations. You’ll be well placed to undertake work placements in the industry, which will be available as credited modules during your degree. This career-oriented course explores the drivers and dynamics of the marketing industry, covering the key elements of modern advertising, marketing communications and public relations. You’ll learn techniques and approaches that will help you balance the often conflicting demands of an organisation’s stakeholders, enabling you to deliver clear and consistent results. The course will give you a clear foundation in both theory and practice, and focuses on helping you develop transferable skills. You’ll have the option to specialise in areas that interest you, with modules in copywriting, brand management and media relations available. As well as gaining valuable real-world experience through work placements, you’ll also have the opportunity to study abroad as part of your degree. What our students say "It's not been just a degree, it's actually been an experience. It's been an adventure." Christopher Bird, former student "All of the modules were very rewarding and I found them extremely enjoyable. During the course of my degree I found myself revelling in marketing and the creative side but, saying this, I still thoroughly enjoyed all modules." Natalie Lewkowicz, former student

Course details


Example Year 1 modules include: Assessing the Marketing Environment (core, 15 credits) Introduction to Media Culture and Society (core, 30 credits) Principles and Practice in Marketing (core, 30 credits) Public Relations (core, 30 credits) Understanding and Managing Marketing Information (core, 15 credits) Example Year 2 modules include: Advertising Theory, Process and Practice (core, 30 credits) Communications and Digital Marketing (core, 30 credits) Consumer Culture and Behaviour (core, 30 credits) Consumer PR and Media Relations (core, 15 credits) Brand Management (option, 15 credits) Digital Marketing (option, 15 credits) Learning through Work (option, 15 credits) Social Media (option, 15 credits) Example Year 3 modules include: Communication Theory and Concepts (core, 30 credits) Corporate Communications (core, 30 credits) Marketing and Communications Project (core, 30 credits) Public Relations in Practice (core, 15 credits) Creative Advertising and Copywriting (option, 15 credits) Learning through Work 2 (option, 15 credits) Managing Corporate Reputation (option, 15 credits) Professional Experience Year Placement (option, 30 credits) Services Marketing (option, 15 credits)

Assessment method

You'll be assessed through reports, essays, exams, group work and individual portfolio work.

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For up to date English language requirements please see:

Entry requirements

Qualification requirements

We accept a broad range of equivalent level qualifications, please check the UCAS tariff calculator or contact us if you are unsure if you meet the minimum entry requirements for this course. We encourage applications from international/EU students with equivalent qualifications. We also accept mature students with diverse backgrounds and experiences.

Please click the following link to find out more about qualification requirements for this course

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

EU £13200 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £13200 Year 1

Additional fee information

These fees are for the 2021/22 academic year. Fees for new and returning students may change each year by an amount set under the government’s regulation. For further information about our undergraduate fees, please visit: Please note, in addition to the tuition fee there may be additional costs for things such as equipment, materials, printing, textbooks, trips or professional body fees. Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
Advertising, Marketing Communications and Public Relations at London Metropolitan University - UCAS