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Course summary

Do you want to pursue a career in digital marketing? Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world. The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically. Key benefits

  • You will be exposed to a multifaceted perspective on digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, neuromarketing and web technologies among others.
  • We offer in-depth studies of critical insights into marketing decision-making in a digital context.
  • You will develop the ability to analyse, evaluate and manage market opportunities in the context of Web 2.0 and prepare for a career in both large and smaller enterprises.

Entry requirements

Undergraduate degree with High 2:1 honours (i.e. overall average of at least 65% across all years of study). Please note that this programme is not normally suitable for applicants with an undergraduate degree in Marketing or who have undertaken multiple Marketing modules as part of their undergraduate degree. Some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS or similar software, is strongly recommended. In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme. Please note: Meeting the minimum requirements for your application to be considered does not guarantee an offer as applications for this programme are very competitive.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information
Digital Marketing at King's College London, University of London - UCAS