University College Birmingham

Degree level: Undergraduate
Awarded by: University of Warwick

Marketing Management

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

This course is accredited by the University of Warwick OVERVIEW Marketing is an essential part of every business. Whether it’s operating on the high street or online, the industry needs trained professionals with the creative spark, technical know-how and business skills vital to help companies succeed. If you want to start your career in marketing or are looking to build on previous experience, our Marketing Management degree course will equip you with the tools to thrive in this dynamic field. You will gain a thorough grounding in marketing principles, creativity, innovation and the business-ready skills sought by employers, while you will be able to customise your studies through a range of specialist optional modules. Our University is also accredited by the Chartered Institute of Marketing (CIM), enabling you to undertake a professional marketing qualification during or after completing the course. Thanks to our extensive industry contacts, you will learn from the professionals through guest lectures and apply theory to practice in a range of live projects and case studies. You will have the chance to go on an overseas residential trip and the opportunity to gain invaluable work experience in events and marketing with the option of a paid 48-week work placement, while our Digital Creative Studio allows you to build a variety of specialist skills including video production, livestreaming and podcasting. WHY CHOOSE THIS COURSE?

  • Practical application – Get hands-on working on live projects and case studies, as well as having the option of a paid 48-week work placement
  • Specialise your studies – Choose from our range of optional modules, including Podcasting and Audio Production, Sales Management or Advertising Psychology
  • Enrichment – Engage with industry professionals through guest lectures, workshops and other activities, as well as boosting your practical skills in our Digital Creative Studio
  • Exchange opportunities – Take the opportunity to participate in a student exchange programme across Europe, South East Asia, Australia and the USA
FACILITIES Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software. If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities. ACCREDITATIONS AND PARTNERSHIPS University College Birmingham is accredited by the Chartered Institute of Marketing. PLACEMENTS Our course offers you the option of a paid 48-week work placement, during which you will not incur any tuition fees. Employers we have worked with include Planeta Huerto SL (Spain), The Royal Society of Medicine (London), CA Technologies (Berkshire) and Beyond Beauty (Birmingham). CAREERS AND PROGRESSION Examples of careers you could pursue following this course:
  • Marketing executive
  • Digital marketer
  • Public relations officer
  • Media planner
  • Social media manager
  • Advertising account executive
You could also progress onto one of our postgraduate courses at University College Birmingham.
  • Please refer to our website www.ucb.ac.uk for the latest updates to this course

Course details

Modules

YEAR 1

  • Finance for Managers
  • The People Perspective
  • Essentials of Marketing
  • Understanding Audience
  • Digital Toolkit
  • External Marketing Environment
YEAR 2
  • SEO and Digital Advertising
  • Consumer Insights
  • Public Relations
  • Campaign Planning
  • Marketing Intelligence
Plus one option from:
  • Advertising Psychology
  • E-Commerce and Customer Experience Design
  • Interactive Media
  • Sales Management
YEAR 3 Work Placement (optional) YEAR 3/4
  • Strategic Marketing Management
  • Marketing Analytics
  • International Marketing
Choose one option from:
  • Marketing Final Major Project
  • Research Project
Plus one option from:
  • Advertising and Media Management
  • Brand Management
- Podcasting and Audio Production

Assessment method

Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.uk ASSESSMENT Estimated breakdown of assessment for this degree course:

  • Coursework – 61%
  • Practical assessment – 22%
  • Written examinations – 17%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

Application codes

Course code:
N500
Institution code:
B35
Campus name:
University College Birmingham
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

Transferring from another university At University College Birmingham, we consider applications from students who have studied, or are currently studying, a Higher Education course and now wish to transfer universities. What do I need to do? To make an enquiry about studying at University College Birmingham, you will need to complete our online enquiry form -> https://portal.ucb.ac.uk/#/admissions/ucb-direct-apply Consideration for advanced entry will be dependent on the modules of your previous course, and how well this matches to the content of the course you wish to transfer to at University College Birmingham. Additionally, the process will be dependent on the number of credits achieved on your current course. Where similar study is apparent, it may be possible for us to award Recognition of Previous Learning (RPL) and, therefore, advanced entry onto a course at UCB will be permitted. Please note; due to the nature of this process, all applications are considered on an individual basis.

This course may be available at alternative locations, please check if other course options are available

International applicants

All non-EU international students can apply directly via our online application forms: https://portal.ucb.ac.uk/#/admissions/direct-application/intro Undergraduate applicants can also apply via UCAS, if they wish to apply to more than one university. The International Admissions team aim to respond to any new application made directly via the online application form within 5 working days of receipt. However, this can vary during peak application periods (particularly January-March) or if the team require additional information to process your application. Applicants who apply to transfer to University College Birmingham on to a second year or final year of a course will have their previous course matched for entry. Each application is considered individually and careful consideration is given to all information on your application form. We may also need to contact you regarding your immigration status or previous studies in the UK.

Entry requirements

Qualification requirements

Year 1 Entry: Students who are studying a combination of different qualification types will receive an offer that will be inclusive of all Level 3 qualifications. Advanced Entry: If you are unsure if your previous higher education qualification is suitable please contact us before completing an application, you can call us on 0121 604 1040 or email: [email protected]


English language requirements

TestGradeAdditional details
Cambridge English AdvancedLevel B2BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill
IELTS (Academic)BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component
Institution's Own TestBA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component

To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.

UCB English Language Requirements

http://www.ucb.ac.uk/our-courses/international/english-language-requirements/english-language-requirements-table.aspx


Unistats information

Operated by the Office for Students
67%
Student satisfaction
No data
Employment after 15 months (Most common jobs)
No data
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

Republic of Ireland £9250 Year 1
EU £13500 Year 1
International £13500 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

UK: If you are a UK student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham in 2021/22, your fee for this academic year will be £9,250. A half year tuition fee is £4625. This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise). If you are an English student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year. If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England. UCB does not charge for 24 or 48 week placements. More information about UK Fees please go to our website here - https://www.ucb.ac.uk/study/fees-and-funding/undergraduate-fees/ EU and International: More information about International Fees please go to our website here - https://www.ucb.ac.uk/our-courses/international/tuition-fees-and-scholarships.aspx
Marketing Management at University College Birmingham - UCAS