Marketing at University of Leicester - UCAS

Course summary

This is for you if... you want to enhance your existing skills to become a successful marketing professional and gain an advanced knowledge of issues facing marketers today. Increased competition and recent economic shifts in domestic and global markets, together with higher expectations from consumers, require more sophisticated marketing. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to allow you to deal with these changes, including marketing strategy, marketing research methods and digital marketing. You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts. You will have opportunities to learn about industry practice and emerging trends in various sectors and it could be your path to a leadership career in marketing. You will have the opportunity to develop your practical transferable skills including the ability to conduct independent marketing research, problem solving, presenting and planning. The MSc in Marketing is designed for graduates and professionals setting out in their careers who aspire to become effective leaders in a dynamic global marketplace. The course also provides preliminary training for those who wish to pursue further research for a PhD in marketing leading to an academic or research orientated marketing career.

Assessment method

You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading. You will be assigned a personal tutor who has a pastoral role and can offer support and advice. Additionally you can benefit from workshops, visiting speakers and industry visits. You have the option for field-work sessions carried out in Leicester and in a major European destination appropriately chosen each year. Your work will be assessed through assignments and examinations, plus a 15,000-word dissertation.


Entry requirements

A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification. IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.


Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Please see website for 24/25 postgraduate fee information
Marketing at University of Leicester - UCAS