Course summary

Become an expert in media relations, political marketing and how organisations shape their messages to persuade, inform and sometimes mislead. Sharpen your knowledge by designing a campaign of your own. Course description Messages and viewpoints are all around us at all times. Political parties, public and governmental institutions, pressure groups, charities and NGOs shape messages in particular ways, advocating viewpoints and constructing campaigns to influence public opinion, specific audiences and policymakers. Our course teaches you to be an expert in both the analysis and development of such messages. You'll learn about media relations, political marketing and the scope and significance of political communication. You'll develop skills in communicating with the media (including media training) and using different media outlets to promote ideas through advocacy and lobbying. Our teaching offers a deep and critical understanding of key debates around the intersection of the media and public and political communication internationally. We teach a deep critical understanding of key debates around the intersection of the media and public and political communication internationally. So this degree is a good route into PhD study as well as a solid foundation for careers in lobbying, journalism, public relations and more. Please see our University website for the most up-to-date course information.