Course summary
Become an expert in media relations, political marketing and persuasive communication. You'll take part in debates on mis and disinformation, learn how organisations shape their messages to persuade, inform or mislead, and put your knowledge to the test by designing a campaign of your own. Course description We are continually surrounded by differing viewpoints and messages. This content is shaped in different ways, advocating viewpoints and constructing campaigns to influence public opinion, audiences and policymakers. Our course teaches you to be an expert in both the analysis and development of messages from groups such as political parties, public and governmental institutions, pressure groups, charities and NGOs. You'll learn about media relations, political marketing and the scope and significance of political communication. You'll also develop skills in persuasive communication, including communicating with the media, media training, and using different media outlets to promote ideas through advocacy and lobbying. Our teaching provides a thorough, critical understanding of key debates around the intersection of the media and international public and political communication. Please see our University website for the most up-to-date course information.
How to apply
International applicants
Overall IELTS score of 6.5 with a minimum of 6.0 in each component, or equivalent.
Entry requirements
Minimum 2:1 undergraduate honours degree. We may also consider your application if you do not meet the standard academic requirements but if you have considerable work experience in a media-related role. We also consider a wide range of international qualifications: Overall IELTS score of 6.5 with a minimum of 6.0 in each component, or equivalent.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
University of Sheffield
Western Bank
Sheffield
S10 2TN