Course summary

Become an expert in media relations, political marketing and persuasive communication. You'll take part in debates on mis and disinformation, learn how organisations shape their messages to persuade, inform or mislead, and put your knowledge to the test by designing a campaign of your own. Course description We are continually surrounded by differing viewpoints and messages. This content is shaped in different ways, advocating viewpoints and constructing campaigns to influence public opinion, audiences and policymakers. Our course teaches you to be an expert in both the analysis and development of messages from groups such as political parties, public and governmental institutions, pressure groups, charities and NGOs. You'll learn about media relations, political marketing and the scope and significance of political communication. You'll also develop skills in persuasive communication, including communicating with the media, media training, and using different media outlets to promote ideas through advocacy and lobbying. Our teaching provides a thorough, critical understanding of key debates around the intersection of the media and international public and political communication. Please see our University website for the most up-to-date course information.