Why Marketing? At Huddersfield, we were the first to introduce marketing into our undergraduate degrees and we continue to stay at the cutting-edge with our Marketing BA(Hons) course. We aim to keep abreast of all the latest marketing thinking and practice, to give you an excellent opportunity to build your skills and move on to your marketing career. Understanding what drives people to engage with experiences, products and services, marketing contributes to organisational and wider sociocultural transformation. Our course aims to give you a thorough grounding in marketing as well as the skills to develop creative and compelling content and communications. The world of marketing is becoming more and more competitive. Businesses want to stand apart, but with so many channels available to them to get their message across, it’s becoming increasingly difficult to do so. This course gives you a solid marketing foundation and an understanding of marketing strategy as well as providing the resources to use a range of marketing tools such as branding, marketing communications and consultancy skills. How will you learn? You’ll learn through practical application and delivered lectures, workshops, seminars and group work sessions.
- Our modules are developed with input from industry practitioners to ensure you have skills that are relevant to future employers.
- In your third year we’ll give you the opportunity to take a placement year working for a variety of potential organisations in diverse roles that will allow you to apply and develop your skills.
- All full-time academics in the marketing subject group are studying for or hold doctorates and their teaching is research led.
- Colleagues present their research at international conferences such as Academy of Marketing, Consumer Culture Theory and British Academy of Management, as well as publish in leading journals such as Marketing Theory, Journal of Business Research and Tourism Management.
Year 1 Core modules: ASPIRE 1 Understanding Global Dynamics Digital Marketing in the Contemporary World Marketing and Society Creative Marketing Communications Principles of Marketing Year 2 Core modules: ASPIRE 2 Business Research Skills Social Media Marketing Services Marketing Developing Creative Marketing Content Consumers and Consumption Year 3 - optional placement year The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad. Final year Core modules: ASPIRE 3 Digital Campaigns and Communications Creative Consultancy Project Strategic Marketing Planning Option modules: Choose either: Management Dissertation Or, Choose two from a list which may include: Global Events and Festivals International Marketing Marketing for Small Business
Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
This course has limited vacancies, and is no longer accepting applications from some students. See the list below for where you normally live, to check if you’re eligible to apply.
Republic of Ireland
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.
Please click the following link to find out more about qualification requirements for this course
English language requirements
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.
Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250*||Year 1|
|Channel Islands||£9250*||Year 1|
*This is a provisional fee and subject to change.
Additional fee information
Please see our website for more information - http://www.hud.ac.uk/undergraduate/fees-and-finance/undergraduate-scholarships/
University of Huddersfield
Course contact detailsVisit our course page
Huddersfield Business School - Admissions
+44 (0)1484 472956
Student Recruitment Team
+44 (0)1484 472625