We were the first to introduce marketing on an undergraduate level, and we’re at the forefront of the industry today. Our Marketing BA(Hons) course reflects our efforts to keep abreast of the latest marketing issues, trends, and developments and is designed to help you step with confidence into an industry role. This course aims to teach you key principles of marketing, branding, and consultancy, as well as develop your skills to develop creative and compelling content and communications. The knowledge you learn from this course can be used to help businesses stand out in a competitive market. Why Study Marketing BA(Hons) at University of Huddersfield? You can look forward to a high-quality education here, as your teachers rank in the top three in England for the proportion who hold doctorates (HESA 2022). On campus, you’ll study a wide range of subjects including: • strategic marketing planning • creative consultancy • developing creative marketing content. You’ll also take ASPIRE modules, allowing you to work on a real business challenge while preparing you to transition from higher education to the workplace. You’ll gain relevant real-world experience, too, putting your knowledge and skills to the test in an optional, third-year 48-week work placement in your area of interest, in the UK or abroad. This placement could potentially enhance your employability, with the course generally preparing you for a variety of potentially exciting careers in a range of fields in the industry. You could work as a global marketing executive, PR executive, marketing manager or content director, or you could even set up your own business. Professional Bodies Our links with the Chartered Institute of Marketing (CIM), the key professional organisation for the marketing industry, give students access to a range of marketing industry events and guest speakers. The marketing course is accredited to The CIM Graduate Gateway programme, which gives our students exemptions from some elements of the CIM professional qualifications. We’re also a member of the Institute of Data and Marketing (IDM). You’ll also be studying at an Association to Advance Collegiate Schools of Business (AACSB) International-accredited Business School. Globally, fewer than six per cent of institutions offering business degrees achieve this accreditation. Why Huddersfield? Huddersfield’s vibrant and friendly campus is a great place from which to study, while the town itself offers lots to see and do, with good transport links in and around the area.
Year 1 modules include: • ASPIRE 1 • Understanding Global Dynamics • Digital Marketing in the Contemporary World • Marketing and Society • Creative Marketing Communications • Principles of Marketing. To see the full range of modules and descriptions, please visit our website. A link to this course can be found at the bottom of the page in the ‘Course contact details’ section.
On average, 17 per cent† of the study time on this course is spent with your tutors (either face to face or online) in lectures, seminars, workshops etc. Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course. †based on 21/22 programme specifications
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- Institute of Data and Marketing
- AACSB International
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
This course may be available at alternative locations, please check if other course options are available
Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.
Please click the following link to find out more about qualification requirements for this course
English language requirements
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.
Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|
Additional fee information
Please see our website for more information - http://www.hud.ac.uk/undergraduate/fees-and-finance/undergraduate-scholarships/
University of Huddersfield
Course contact detailsVisit our course page
Huddersfield Business School - Admissions
+44 (0)1484 472956
Student Recruitment Team
+44 (0)1484 472625