Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

We were the first to introduce marketing on an undergraduate level, and we’re at the forefront of the industry today. Our Marketing BA(Hons) course reflects our efforts to keep abreast of the latest marketing issues, trends, and developments and is designed to help you step with confidence into an industry role. This course aims to teach you key principles of marketing, branding, and consultancy, as well as develop your skills to develop creative and compelling content and communications. The knowledge you learn from this course can be used to help businesses stand out in a competitive market. Why Study Marketing BA(Hons) at University of Huddersfield? You can look forward to a high-quality education here, as your teachers rank in the top three in England for the proportion who hold doctorates (HESA 2022). On campus, you’ll study a wide range of subjects including: • strategic marketing planning • creative consultancy • developing creative marketing content. You’ll also take ASPIRE modules, allowing you to work on a real business challenge while preparing you to transition from higher education to the workplace. You’ll gain relevant real-world experience, too, putting your knowledge and skills to the test in an optional, third-year 48-week work placement in your area of interest, in the UK or abroad. This placement could potentially enhance your employability, with the course generally preparing you for a variety of potentially exciting careers in a range of fields in the industry. You could work as a global marketing executive, PR executive, marketing manager or content director, or you could even set up your own business. Professional Bodies Our links with the Chartered Institute of Marketing (CIM), the key professional organisation for the marketing industry, give students access to a range of marketing industry events and guest speakers. The marketing course is accredited to The CIM Graduate Gateway programme, which gives our students exemptions from some elements of the CIM professional qualifications. We’re also a member of the Institute of Data and Marketing (IDM). You’ll also be studying at an Association to Advance Collegiate Schools of Business (AACSB) International-accredited Business School. Globally, fewer than six per cent of institutions offering business degrees achieve this accreditation. Why Huddersfield? Huddersfield’s vibrant and friendly campus is a great place from which to study, while the town itself offers lots to see and do, with good transport links in and around the area.


Year 1 modules include: • ASPIRE 1 • Understanding Global Dynamics • Digital Marketing in the Contemporary World • Marketing and Society • Creative Marketing Communications • Principles of Marketing. To see the full range of modules and descriptions, please visit our website. A link to this course can be found at the bottom of the page in the ‘Course contact details’ section.

Assessment method

On average, 17 per cent† of the study time on this course is spent with your tutors (either face to face or online) in lectures, seminars, workshops etc. Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course. †based on 21/22 programme specifications

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing
  • Institute of Data and Marketing
  • AACSB International

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

Please click the following link to find out more about qualification requirements for this course

English language requirements

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.

Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.

Unistats information

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Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £16500 Year 1
International £16500 Year 1

Additional fee information

Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK students, including what your tuition fee covers, please see Fees and finance - If you are an EU or international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available - Please email the Student Finance Office ([email protected]) or call 01484 472210 for more information about fees and finance.

Sponsorship information

Please see our website for more information -

Marketing at University of Huddersfield - UCAS