Bath Spa University

Degree level: Undergraduate

Fashion Marketing and Management (Professional Placement Year)

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

A distinctive fashion marketing degree with an emphasis on core business skills and digital creativity. Learn core fashion industry insights and benefit from our links with industry. Develop theoretical and practical business knowledge while enhancing your creative and digital skills. Gain professional recognition through opportunities for further accreditation from the Chartered Institute of Marketing. You'll combine your creativity and enthusiasm for fashion with core business and management skills on this Fashion Marketing and Management course. Our focus is to develop your academic, practical, and aesthetic skills, in preparation for a marketing or business career within the fashion industry. In addition, you'll have the opportunity to grow as a creative thinker, and develop your skillset and understanding of the wider global environment that supports the digital expansion of brands today. More about the Professional Placement Year A Professional Placement Year (PPY), traditionally known as a sandwich year, is where a student undertakes a period of work with an external organisation for between 9-13 months. The placement occurs between the students' second and third years of undergraduate study. Students can engage in up to 3 placements to make up the total time and are required to source the placement(s) themselves with support from the Careers & Employability Team.

Course details


Year one You'll be introduced to the broader business and cultural environments that link and inform the fashion industry. You'll start to develop your digital skillset and understanding, and explore how fashion brands communicate. Year two To accompany the core fashion modules, you'll have the opportunity to choose four modules that support your own career goals, allowing you to focus on media creation, business management, fashion in context, or a mix of all three. In the second semester, you'll have the opportunity to connect with and explore the brand of your choice, giving you an insight into how a business functions, and allowing you to develop your understanding of an employer's needs. Year three Professional placement year Year four Your final year allows you to focus on projects that support exploration and development relating to the sector of the fashion industry that you would most like to work in.

Assessment method

You'll be assessed through a variety of projects, exams, presentations, and reflective pieces. You'll be taught through weekly lectures, seminars, and workshops. Group projects, independent research, open discussion, guided readings, guest speakers, live projects, and individual submissions will enhance your learning.

How to apply

You can no longer submit a new application for courses starting in 2021.

If you already have a 2021 application and are in Clearing, you can add this course as a Clearing choice in Track – contact the university or college first to check they have places.

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)6For visa nationals, with a minimum score of IELTS 5.5 in each component.

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

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Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Fashion Marketing and Management (Professional Placement Year) at Bath Spa University - UCAS