The BA (Hons) Marketing Management with Foundation Year course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied. Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples. The foundation year of this course is designed to offer applicants who do not have the required qualifications, a programme which will equip them with a robust toolkit of academic, digital and personal skills required for successful study in higher education. It also provides an understanding of, and insight into, a range of disciplines that underpin their chosen programme of study. In the foundation year students will develop their ability to gain the most out of structured in-class study, and also to manage and evaluate their own independent learning. This wide range of transferable skills is of immense value in both undergraduate study and graduate employment. Upon successful completion of the foundation year, students will have the opportunity to develop their knowledge and understanding of their subject area to degree level. The BA (Hons) Marketing Management with Foundation Year course provides an option for students to pursue a one-year work placement in employment, either in the UK or abroad. In addition to this by studying on the BA (Hons) Marketing Management with Foundation Year, students will be able to access a wide variety of internships (both paid and unpaid), which will further develop their knowledge and application of marketing management techniques in practice.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
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- Campus name:
- University of Wolverhampton
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Points of entry
The following entry points are available for this course:
- Year 1
The university recognises that many students have additional barriers in progression to university, whether this be through disability, as a care leaver, from an area of deprivation or another factor. The university wishes to provide additional support for these students through the contextual offer scheme. If you are eligible, the University will apply a contextual Admissions decision, in the form of a reduced offer letter by up to two grades or 16 UCAS tariff points.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|