The BA (Hons) Digital Marketing Management with foundation year course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied. Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples. The foundation year of this course is designed to offer applicants who do not have the required qualifications, a programme which will equip them with a robust toolkit of academic, digital and personal skills required for successful study in higher education. It also provides an understanding of, and insight into, a range of disciplines that underpin their chosen programme of study. In the foundation year students will develop their ability to gain the most out of structured in-class study, and also to manage and evaluate their own independent learning. This wide range of transferable skills is of immense value in both undergraduate study and graduate employment. Upon successful completion of the foundation year, students will have the opportunity to develop their knowledge and understanding of their subject area to degree level.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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- University of Wolverhampton
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Points of entry
The following entry points are available for this course:
- Year 1
Prepare for Foundation Pathway: We will consider mature applicants (age 21 or over) who have not achieved 48 UCAS points (equivalence) from prior level 3 qualifications, if you have a keen interest in this subject area or hold relevant experience. You will be required to attend a compulsory Prepare for foundation assessment day where you will take part in a variety of activities which will assess your suitability for the course. If you would like more advice and guidance about this admissions pathway, please contact Gateway to discuss and support you making an application to us.
English language requirements
As an EU or International applicant you will need to showcase your English language proficiency skills during your admissions process. The below qualifications are accepted for a number of courses, please be aware these scores are a guide on what is acceptable. http://wlv.ac.uk/english We have a suite of courses that require differing English language proficiency, these requirements are there to ensure that you have the correct ability to achieve your desired qualification with us. You will also need to check each individual course page for accuracy as our Professional, Statutory and Regulatory Bodies courses require specific English qualifications prior to entry.
English Language Requirements - EU and International Applicants
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
No fee information has been provided for this course