Course summary
As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer. This degree option covers a number of areas, through both core and optional modules, such as global financial markets, corporate finance, risk analysis, international business finance. Professional marketers who have a solid understanding of business finances are attractive to businesses, especially those that can deliver greater results, for less.
Entry requirements
https://www.dundee.ac.uk/postgraduate/international-marketing-finance
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
Provider information
University of Dundee
Nethergate
Dundee
DD1 4HN