Course summary

Businesses face an ever-changing landscape of shifting markets, business models and emerging technologies. Highly developed business management skills are integral to successful and sustainable organisational performance. The events industry is typically worth over £40 billion to the UK economy. Abertay’s BA (Hons) Business Management with Events Management is delivered within the School of Business, Law and Social Sciences. In addition to business management skills, you will learn how to organise, market, budget for and execute business events. This covers all areas, including digital events, across a variety of platforms. You will learn the complexities of modern business and the underpinning knowledge and analytical skills to develop and implement solutions to their challenges. The degree will prepare you whether your ambitions lie in a management career or starting your own business. This highly practical programme puts employment front and centre. You will learn how businesses operate in the real world through expert guest speakers, projects tackling real-life business problems and off-site visits. You will work on projects with nationwide organisations such as the IBM Business Challenge and be encouraged to undertake a work placement and overseas study opportunity to broaden your horizons. Business degrees at Abertay are inherently flexible and provide you with the ability to tailor what you study to your own interests and career aspirations. The first two years of study cover a common curriculum including the basics of business management, accounting and marketing. As you progress, you can remain on Business Management or add a subject specialism. Aside from Events Management, there are subject specialisms in People Management, Law or Analytics. Abertay is ranked: • UK University of the Year 2021 - Teaching Quality (The Times/ Sunday Times Good University Guide) • UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021) • UK Top 10 - Student Satisfaction (National Student Survey 2020)