As human beings, we spend more time consuming media than any other activity. In the digital age, traditional news and media platforms are further supplemented by a huge number of online platforms. Choice, therefore, has never been greater and quality has never been so variable. In the age of ‘fake news’, the ability to differentiate objective fact from speculative rhetoric has never been more important. This programme aims to equip students with a three-way analytical, practical and employability skill set that will enable them to enter into the graduate job market more easily. Beyond the core theme of journalism that underpins the course, you will explore creative media practice, radio and video production, digital and social media, public relations, marketing, media theory, media law and film. Media at Swansea is ranked 1st in the UK for Student Experience and Teaching Quality (Times Good University Guide 2023) and 1st in the UK for Learning Opportunities (NSS 2022). You will be taught by industry professionals, with firsthand experience of working in the media industry, using an equal split of theory and practice to gain extensive skills and experience across flexible module pathway options. You also have the option to study a number of modules in Welsh. Based on our stunning Singleton Park campus, in parkland overlooking Swansea Bay on the edge of the Gower Peninsula, you will have access to our Media Creativity Suite, which has a video studio and a computer lab kitted out with iMacs installed with industry standard software, including Final Cut Pro X and Adobe Creative Cloud. You will also have the opportunity to get involved creating content for the university’s online media publication – The Swansea Mumbler. Our Media and Communication graduates are truly international and are employed not just in the UK but all around the world. They have careers in journalism, media, business, public relations and marketing, digital marketing, broadcasting, TV and radio, and publishing. Find out more about this course at https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-journalism-media-communications/
The modules of this course are broken down into 6 unique pathways; Media Theory, Digital Media, Journalism, Film, Public Relations, and Creative Practice. Students can follow whichever pathways aligns to thier interests and objectives, or they can choose a mix of modules from the pathway to aquire a variety of skills. You can study 80 credits or more of this course through the medium of Welsh. Each year of the course has dedicated Welsh language taught modules within each pathway. Your first year will include a mixture of compulsory and optional modules, with examples of compulsory modules from recent years including: • Delivering and Decoding the News • Introduction to Media History Your second and third years will comprise entirely optional modules from an expansive range of subject areas. Examples of optional modules in recent years have included: • Introduction to Writing Fiction • Studying Digital Media • Writing for Radio and Screen • Documentary Film Making and Broadcasting • Digital Futures Your final year will include an optional independent dissertation project. For the full programme structure and module breakdown, please visit our webpage at: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-journalism-media-communications
Studying Media and Communications at Swansea University allows students to enhance their future employability prospects through assessments that replicate the kind of experiences you will face in the creative communications industries, often with the involvement of industry professionals to offer feedback and advice. Some examples of these are: - Developing creative ideas for a multi-media project that is then pitched to a commissioning editor from the BBC - Working with one of the University’s Sports Club to develop a communications strategy to raise the profile of the club among Freshers students - Creating a multi-media rebranding project for a client - Writing and/or recording a film review - Interpreting a brief from a local organisation and working with that client to develop a digital PR strategy that is then pitched to the client - Filming and editing a series of short 3-minute videos in a variety of styles optimised for distribution on social media - Sourcing and writing a local news story as a part of the development of a digital journalism portfolio - Developing an idea for a new lifestyle journalism publication, and pitching the idea to a publisher For full breakdown of course structure and assessment please visit our course page: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-journalism-media-communications or get in touch with us at [email protected]
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Singleton Park Campus
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Points of entry
The following entry points are available for this course:
- Year 1
If you are an international applicant please visit our international pages for more information and details on how to apply: http://www.swansea.ac.uk/international/
English language requirements
For applicants whose first language is not English we require a minimum overall IELTS score of 6.0 (or equivalent) and no less than 5.5 in each component.
English Language Requirements at Swansea University
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
No fee information has been provided for this course