Course summary

Accredited by the Digital Marketing Institute (DMI) to Associate Membership standard the programme is designed to provide you with an overview of business management and operations and develop you as a leader in corporate, social enterprise, or public sector settings. As a Full-Time student in your first semester you’ll learn skills in Project and Operations Management critical to the timely delivery of any business-related endeavour.  At the same time you’ll be learning and applying practical skills and insights so you can work effectively in the digital media and marketing environment. In the second semester you’ll learn how to interpret and utilise finance and data analytics as well as how to identify and implement competitive advantage.  You’ll also learn through practical application how to source and recruit quality and staff, how to build high performing teams, and how to manage yourself and wellbeing through work-life balance. From the very start of the programme you will begin reflecting on and developing a proposal for what you wish to pursue for your Business Master’s Project where you can engage directly with a practical problem and work towards finding a solution.