International Fashion Marketing at Coventry University - UCAS

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Our International Fashion Marketing MSc reflects global trends in fashion marketing and business systems, standards and practices from around the world, drawing upon international case studies and fostering intercultural fluency among students.

  • Gain an understanding of all the main areas of international fashion marketing, branding and retailing, from global markets analysis and product development to consumer behaviour and fashion brand management.
  • Develop your knowledge, understanding, critical-thinking and problem-solving in areas required by contemporary international fashion business organisations.
  • Improve your fashion communication, business and applied skills, industry language and terminologies, interpersonal and life-long, key transferable skills.
  • Apply to study our International Fashion Marketing MSc with the Extended Professional Practice route, an 18-month option aimed at individuals who are looking to attain a deeper understanding of business in a very practical way.

Assessment method

You will be assessed regularly so that both you and your tutors can identify your strengths as well as any areas where you may need additional support. Assessments reflect workplace activities, and will therefore focus on team work, hands-on activities and real-world projects. You’ll be expected to work under pressure to deliver work which is fit for purpose in the contemporary fashion business environment. You’ll be assessed through seminars, workshops, debates, presentations and written assignments, which might include marketing report, a research journal, trend or range book, and creative pitches. You might be asked to develop brand strategies, social media campaigns, consumer profiles, plans for a brand-new independent fashion boutique or concept store, a trend prediction portfolio, a fashion design and product development portfolio, or a digital fashion portfolio.

Entry requirements

A second class honours degree (2:2) or equivalent. Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

2024/25 fees TBC. Please see our website for latest information.
International Fashion Marketing at Coventry University - UCAS