University of Hull

Degree level: Undergraduate

Marketing

Course options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

TEF Silver

University of Hull has opted into the TEF and received a Silver award.

Find out more about the TEF.

Study the latest marketing concepts, trends and practices on this award-winning course. ​ At Hull, you'll study the latest marketing concepts under expert staff who are passionate about the subject. Our aim is to inspire you to become a creative marketing professionals who is both a customer and brand champions. You'll work on live projects at every stage of this hands-on degree.

  • This course won the CIM Best Student Engagement Award for two years running, in 2016 and 2017.
  • You'll be eligible for student membership of the Chartered Institute of Marketing.
  • Take part in field trips to destinations such as the Museum of Brands, the National Media Centre and marketing conferences. 94% of our students are in work or further study six months after graduating (UK domicile full-time first degree leavers; Destinations of Leavers from Higher Education survey for the academic year 2016/17, published by HESA 2018).
You'll learn how to understand consumer behaviour through marketing intelligence and analytics and how to use digital marketing and social media. And you'll discover the ‘holistic marketing’ approach: balancing an organisation’s goals against the needs of the environment and society. Official Team GB partners Did you know that the University of Hull is the official University Partner of Team GB? Our united belief is that anyone, with the right opportunities ahead and a dedicated team behind, can achieve extraordinary things. This is what our partnership with Team GB is built on. Extraordinary is in you – and we’ll help you find it. What does this mean for you? It means that whether you’re studying sports science, or marketing, or logistics, or healthcare, or engineering, you’ll be able to gain invaluable experience through this unique partnership. We are working with Team GB to create opportunities for volunteering and work experience, to get involved with meet-and-greet sessions with Olympians, host on-campus talks from guest speakers and so much more. Some of our students recently helped Team GB athletes get their kit ready to compete in preparation for the Minsk 2019 European Games. It’s an extraordinary partnership, and you won’t find it anywhere else. Find out more at hull.ac.uk/teamgb

Course details

Modules

Year 1 Compulsory modules Marketing Personal and Professional Skills for Contemporary Organisations Business Environments Operations, Supply Chain and Business Practices Accounting and Finance World Economy Year 2 Compulsory modules Consumer and Business Buyer Behaviour Integrated Marketing Communications and Branding Marketing Intelligence Optional modules Contemporary Marketing Management Summer School Engaging with Entrepreneurial Organisations Supply Chain Information Management and Big Data Passport Languages Cross Cultural Management European Business Procurement and Supply Management Sustainable Business and Innovation Information Management and Principles of Data Science Internet, e-Commerce and Emerging Technologies Understanding Entrepreneurship Management Systems and Standards for Sustainability Year 3 Compulsory modules Services Marketing Digital Marketing and Social Media Strategic Marketing Planning and Auditing International Marketing Dissertation or Research Project Optional modules Social and Not-for-profit Marketing Employee Relations and Engagement. Organisation in the Digital Economy Managing Your Money – Personal Financial Planning Business Project Management Summer School All modules are subject to availability and this list may change at any time.

Assessment method

You'll be assessed through a combination of written, practical and coursework assessments throughout your degree. Written assessment typically includes exams and multiple choice tests. Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work. Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course codeN500
Institution code H72
Campus nameThe University of Hull
Campus code-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

QualificationOfferFurther information
UCAS Tariff 112 points Points can be from any qualification on the UCAS tariff, but must include at least 80 points from A levels BTEC Subsidiary Diploma, Diploma or Extended Diploma OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma CACHE Diploma or Extended Diploma Irish Leaving Certificate Scottish Highers Welsh Baccalaureate Advanced Diploma or a combination of appropriate Level 3 qualifications
Access to HE Diploma D: 15 credits M: 15 credits
International Baccalaureate Diploma Programme 28 points

Applicants with other qualifications are welcome to apply.


English language requirements

TestGradeAdditional details
IELTS (Academic)6This course requires IELTS 6.0 overall, with at least 5.5 in each skill. For other English language proficiency qualifications accepted by the University please visit www.hull.ac.uk
Institution's Own Test60% overall (with minimum 55% in each skill)

Please click below for a list of the English language qualifications we accept.

https://www.hull.ac.uk/Choose-Hull/Study-at-Hull/Admissions/English-language-requirements.aspx


Fees and funding

Tuition fees

EU £9250* Year 1
England £9250* Year 1
Northern Ireland £9250* Year 1
Scotland £9250* Year 1
Wales £9250* Year 1
Channel Islands £9250* Year 1
International £14800 Year 1

*This is a provisional fee and subject to change.

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing at University of Hull - UCAS