University of Hull has opted into the TEF and received a Silver award.
Study the latest marketing concepts, trends and practices on this award-winning course. At Hull, you'll study the latest marketing concepts under expert staff who are passionate about the subject. Our aim is to inspire you to become a creative marketing professionals who is both a customer and brand champions. You'll work on live projects at every stage of this hands-on degree.
- This course won the CIM Best Student Engagement Award for two years running, in 2016 and 2017.
- You'll be eligible for student membership of the Chartered Institute of Marketing.
- Take part in field trips to destinations such as the Museum of Brands, the National Media Centre and marketing conferences. 94% of our students are in work or further study six months after graduating (UK domicile full-time first degree leavers; Destinations of Leavers from Higher Education survey for the academic year 2016/17, published by HESA 2018).
Year 1 Compulsory modules Marketing Personal and Professional Skills for Contemporary Organisations Business Environments Operations, Supply Chain and Business Practices Accounting and Finance World Economy Year 2 Compulsory modules Consumer and Business Buyer Behaviour Integrated Marketing Communications and Branding Marketing Intelligence Optional modules Contemporary Marketing Management Summer School Engaging with Entrepreneurial Organisations Supply Chain Information Management and Big Data Passport Languages Cross Cultural Management European Business Procurement and Supply Management Sustainable Business and Innovation Information Management and Principles of Data Science Internet, e-Commerce and Emerging Technologies Understanding Entrepreneurship Management Systems and Standards for Sustainability Year 3 Compulsory modules Services Marketing Digital Marketing and Social Media Strategic Marketing Planning and Auditing International Marketing Dissertation or Research Project Optional modules Social and Not-for-profit Marketing Employee Relations and Engagement. Organisation in the Digital Economy Managing Your Money – Personal Financial Planning Business Project Management Summer School All modules are subject to availability and this list may change at any time.
You'll be assessed through a combination of written, practical and coursework assessments throughout your degree. Written assessment typically includes exams and multiple choice tests. Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work. Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
If your application is completed by the following date, it’s guaranteed to be considered:
15 January*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!
You will need these codes when you add a choice to your application.
|Campus name||The University of Hull|
Points of entry
The following entry points are available for this course:
- Year 1
|UCAS Tariff||112 points||Points can be from any qualification on the UCAS tariff, but must include at least 80 points from A levels BTEC Subsidiary Diploma, Diploma or Extended Diploma OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma CACHE Diploma or Extended Diploma Irish Leaving Certificate Scottish Highers Welsh Baccalaureate Advanced Diploma or a combination of appropriate Level 3 qualifications|
|Access to HE Diploma||D: 15 credits M: 15 credits|
|International Baccalaureate Diploma Programme||28 points|
Applicants with other qualifications are welcome to apply.
English language requirements
|IELTS (Academic)||6||This course requires IELTS 6.0 overall, with at least 5.5 in each skill. For other English language proficiency qualifications accepted by the University please visit www.hull.ac.uk|
|Institution's Own Test||60% overall (with minimum 55% in each skill)|
Please click below for a list of the English language qualifications we accept.
Fees and funding
|Northern Ireland||£9250*||Year 1|
|Channel Islands||£9250*||Year 1|
*This is a provisional fee and subject to change.