University of Hull

Degree level: Undergraduate

Marketing

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Hull is a marketing professional’s dream. Here, as part of the Hull University Business School, you’ll study the latest marketing concepts, work on live business project for international brands and be fully supported by passionate and expert staff, who offer practical, hands on experience. Marketing is one of the fastest growing industries and this course prepares you for a range of careers. You’ll learn to understand consumer behaviour through marketing intelligence and analytics and how to harness the power digital marketing and social media. You’ll explore market dynamics, marketing communications and branding while discovering the ‘holistic marketing’ approach: balancing an organisation’s goals against the needs of the environment and society. Taking part in our programme of live business projects will deepen and test your marketing skills, confidence and knowledge of marketing concepts. This year, as part of the annual marketing challenge, students had the chance to work with Team GB with the challenge of creating a marketing strategy to keep fans engaged between Olympic Games. You’ll also have the opportunity to take part in a placement year to gain valuable work experience- and get paid. Recent companies who have worked with our students include Siemens Games, Jaguar Land Rover, IBM and Sony. You’re supported throughout by our friendly tutors and professional staff. Not bad for enhancing the CV. Our students have also been supported to achieve success in the Chartered Institute of Marketing’s national competition, ‘The Pitch’ (reaching the national finals). As we’re accredited by the Chartered Institute of Marketing (CIM), that means you’ll be eligible for student membership. You can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events. Official Team GB partners Did you know that the University of Hull is the official University Partner of Team GB? Our united belief is that anyone, with the right opportunities ahead and a dedicated team behind, can achieve extraordinary things. This is what our partnership with Team GB is built on. Extraordinary is in you – and we’ll help you find it. What does this mean for you? It means that whether you’re studying sports science, or marketing, or logistics, or healthcare, or engineering, you’ll be able to gain invaluable experience through this unique partnership. We are working with Team GB to create opportunities for volunteering and work experience, to get involved with meet-and-greet sessions with Olympians, host on-campus talks from guest speakers and so much more. Some of our students recently helped Team GB athletes get their kit ready to compete in preparation for the Minsk 2019 European Games. It’s an extraordinary partnership, and you won’t find it anywhere else. Find out more at hull.ac.uk/teamgb

Course details

Modules

Year 1 Compulsory modules Marketing Personal and Professional Skills for Contemporary Organisations Business Environments Operations, Supply Chain and Business Practices Accounting and Finance World Economy Year 2 Compulsory modules Consumer and Business Buyer Behaviour Integrated Marketing Communications and Branding Marketing Intelligence Optional modules Contemporary Marketing Management Summer School Engaging with Entrepreneurial Organisations Supply Chain Information Management and Big Data Passport Languages Cross Cultural Management European Business Procurement and Supply Management Sustainable Business and Innovation Information Management and Principles of Data Science Internet, e-Commerce and Emerging Technologies Understanding Entrepreneurship Management Systems and Standards for Sustainability Year 3 Compulsory modules Services Marketing Digital Marketing and Social Media Strategic Marketing Planning and Auditing International Marketing Dissertation or Research Project Optional modules Social and Not-for-profit Marketing Employee Relations and Engagement. Organisation in the Digital Economy Managing Your Money – Personal Financial Planning Business Project Management Summer School All modules are subject to availability and this list may change at any time.

Assessment method

You'll be assessed through a combination of written, practical and coursework assessments throughout your degree. Written assessment typically includes exams and multiple choice tests. Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work. Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

Application codes

Course code:
N500
Institution code:
H72
Campus name:
The University of Hull
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Applicants with other qualifications are welcome to apply.


English language requirements

TestGradeAdditional details
IELTS (Academic)6This course requires IELTS 6.0 overall, with at least 5.5 in each skill. For other English language proficiency qualifications accepted by the University please visit www.hull.ac.uk
Institution's Own Test60% overall (with minimum 55% in each skill)

Please click below for a list of the English language qualifications we accept.

https://www.hull.ac.uk/Choose-Hull/Study-at-Hull/Admissions/English-language-requirements.aspx


Unistats information

Operated by the Office for Students
67%
Student satisfaction
70%
Employment after 15 months (Most common jobs)
95%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

Republic of Ireland £9250* Year 1
England £9250* Year 1
Northern Ireland £9250* Year 1
Scotland £9250* Year 1
Wales £9250* Year 1
Channel Islands £9250* Year 1
International £14800* Year 1

*This is a provisional fee and subject to change.

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing at University of Hull - UCAS