About the course An understanding of psychology plays a vital role in understanding changing consumer behaviour and wider marketing sub-disciplines. Boost your career prospects by studying key concepts in both areas. Whether you want to launch your own company, or innovate at the heart of a global organisation, this course will prepare you for a range of management roles. You’ll study a combination of marketing and management theory and practice, combined with an examination of key psychological concepts within this context. On this BSc you'll critically evaluate organisational and consumer behaviour, while learning the importance of marketing strategy, brand development and new product management. You'll develop a valuable understanding of economics and accounting and business law, as well as studying digital marketing, consumer behaviour, international marketing and marketing analytics and metrics. This course fully prepares you for the workplace and you have the opportunity to apply for a year working in industry where you can put your knowledge into practice. About Sussex Sussex graduates change the world. Our students become the leaders of the future, making discoveries, improving lives and changing things for the better. Study with us to join a welcoming and inspiring community of staff and students from more than 140 countries. Location We shape the world from a fantastic campus on the UK’s beautiful south coast. We are the only UK university surrounded by a national park, so you can step off campus to explore the hills and woodlands of the South Downs. The vibrant, colourful and creative seaside city of Brighton & Hove is just nine minutes away. With Brighton voted the happiest city in England for students, (Student Living Survey, Sodexo, 2018) there can be few better places to study.
See the modules you will study by year by going to the 'view course details' link.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
English language requirements
|IELTS (Academic)||6||Including at least 5.5 in each component.|
|PTE Academic||59||Including at least 59 in all four skills.|
|TOEFL (iBT)||80||TOEFL (iBT), including at least 17 in Listening, 18 in Reading, 20 in Speaking, 17 in Writing.|
Please see our English language requirements.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|