Course summary

1st in the UK for annual research income in 2020/21 (Chartered Association of Business Schools) =8th in the UK for Psychology (Shanghai 2022 Global Ranking of Academic Subjects) Top 15 in the UK for Business and Economics (The Times Higher Education World University Rankings by Subject 2023) About the course An understanding of psychology plays a vital role in understanding changing consumer behaviour and wider marketing sub-disciplines. Boost your career prospects by studying key concepts in both areas. Whether you want to launch your own company, or innovate at the heart of a global organisation, this course will prepare you for a range of management roles. You’ll study a combination of marketing and management theory and practice, combined with an examination of key psychological concepts within this context. On this BSc you'll critically evaluate organisational and consumer behaviour, while learning the importance of marketing strategy, brand development and new product management. You'll develop a valuable understanding of economics and accounting and business law, as well as studying digital marketing, consumer behaviour, international marketing and marketing analytics and metrics. This course fully prepares you for the workplace and you have the opportunity to apply for a year working in industry where you can put your knowledge into practice. About Sussex Sussex graduates change the world. Our students become the leaders of the future, making discoveries, improving lives and changing things for the better. Study with us to join a welcoming and inspiring community of staff and students from more than 140 countries. Location We shape the world from a fantastic campus on the UK’s beautiful south coast. We are the only UK university surrounded by a national park, so you can step off campus to explore the hills and woodlands of the South Downs. The vibrant, colourful and creative seaside city of Brighton & Hove is just nine minutes away. With Brighton voted the happiest city in England for students, (Student Living Survey, Sodexo, 2018) there can be few better places to study.