Course summary
This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity. Taking a modern, global, and practice-based approach, this master’s in strategic digital marketing is regularly updated to reflect the latest insights from leading industry experts and academics. Throughout the course, you’ll have the chance to analyse current areas of marketing practice by examining live client case studies taken from real-world practice. This provides the skill set you’ll need to respond to future changes in marketing technology and consumer experience, helping you future-proof your career through the ability to adapt your marketing knowledge to any environment. Designed to open up a variety of career opportunities in marketing, the course will show you how to create structured, strategic marketing plans with digital tactics and tools for any organisation or business – a highly sought-after skill in today’s job market. The course integrates a variety of leading-edge digital tools and software, helping you evaluate the application of marketing strategies and tactics in context. That means you’ll graduate with a deeper understanding of how to successfully shape high-level marketing activities and manage creative global marketing plans.
Modules
Digital Marketing Environment Building and Managing Digital Brands Contemporary Marketing Communications Planning Big Data, Analytics and Martech Managing Customer & User Experience Social Media Marketing Digital Transformation Project (Capstone Project, 60 credits)
Assessment method
Your assessment takes place entirely through coursework that has been designed to mirror professional marketing practice to enhance your employability. This will give you the opportunity to apply the knowledge and skills gained in each module in the context of ‘real world’ strategic digital marketing scenarios.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- Digital Marketing Institute
- Association to Advance Collegiate Schools of Business
Entry requirements
- A UK bachelor’s degree at a minimum of second class (2.2) or equivalent - Individuals who have HND/HNC/Dip HE, with three to four years strong professional work experience with evidence of managerial/supervisory responsibilities are also encouraged to apply. - We also consider applications from candidates who lack formal qualifications but possess at least five years of relevant managerial experience in any discipline. - IELTS 6.5 (no less than 6.0 in any element); or TOEFL iBT 90; or equivalent - Alternatively, evidence you have previously studied in English, such as a letter to show that the Medium of Instruction was in English can be accepted.
Fees and funding
Tuition fees
| EU | €15000 | Year 1 |
| International | €15000 | Year 1 |
| England | €15000 | Year 1 |
| Northern Ireland | €15000 | Year 1 |
| Scotland | €15000 | Year 1 |
| Wales | €15000 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Arden University
Arden House
Middlemarch Park
Coventry
CV3 4FJ