This course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment. The course emphasises the role of marketing in underpinning the success of business organisations, while placing this role in the context of other business functions such as finance and Human Resource Management. The course will also help you understand the various types of environment within which a business operates. This will involve investigating issues such as the types of competition that a business will face from its rivals, being aware of the role of stakeholders in the operation of a business and considering how changes in society may impact on the market for a product. The content of the course will be delivered using a wide range of approaches and you will be encouraged to use e-learning forums to interact with staff and other students. You will have the opportunity to advance your ICT skills through the use of application software and digital technologies. The diversity of topic areas covered in the study programme will allow you to develop your own understanding of collective responsibilities as global citizens within local, national, and international communities. You will have the opportunity to pursue a one-year work placement in employment, either in the UK or abroad. Opportunities are available to graduates to add value to their skills by studying the Chartered Institute of Marketing Professional Postgraduate Diploma in Marketing qualifications or choose to study at Master’s level such as our MSc Marketing or MA in International Business Management. In addition students who complete this BA (Hons) will have gained sufficient credits to progress on to the CIM Level 7 Chartered Professional Postgraduate Diploma in Marketing.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- University of Wolverhampton
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
English language requirements
As an EU or International applicant you will need to showcase your English language proficiency skills during your admissions process. The below qualifications are accepted for a number of courses, please be aware these scores are a guide on what is acceptable. http://wlv.ac.uk/english We have a suite of courses that require differing English language proficiency, these requirements are there to ensure that you have the correct ability to achieve your desired qualification with us. You will also need to check each individual course page for accuracy as our Professional, Statutory and Regulatory Bodies courses require specific English qualifications prior to entry.
English Language Requirements - EU and International Applicants
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
No fee information has been provided for this course
Additional fee information
University of Wolverhampton
Course contact detailsVisit our course page
University of Wolverhampton Enquiries