20Apr
Undergraduate This course is not accepting applications for deferred entry.
University of Kent has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.
Open days
Course summary
Studying Marketing at Kent Business School, you’ll develop the essential skills needed to promote businesses in a number of creative and innovative ways. Through detailed theory and hands-on experience, you will build important skills to allow you to take the lead on running marketing campaigns with confidence. You will learn how to evaluate marketing scenarios and make informed strategic decisions. You’ll be given a detailed introduction to marketing in a global context and explore topics such as digital marketing, branding, and marketing communication strategy. You’ll also explore how marketing fits into the wider business context and what role it plays in society. The Foundation Year is for students whose school-leaving qualifications are below the level required. It offers one year of full-time study prior to the start of your chosen course to prepare you for study at a degree level. Reasons to Study International Business at Kent
- Tailor your degree to suit your aspirations with optional modules in stage 2 and 3.
- Our course is accredited by the Chartered Institute of Marketing (CIM) where you gain exemptions on CIM Level 5 qualifications.
- We feature in the top 1% of business schools globally with triple accreditation status from AMBA, AACSB and EQUIS
- Gain employability support during your studies and for three years after you graduate.
- Add a Year Abroad or Year in Industry for real-world experience or take a 'Selfie Year' and launch your own business through ASPIRE.
Modules
Stage 0: The Foundation Year aims to extend access to university education to students from a wide variety of educational backgrounds and age groups and prepares these students for our three or four-year degrees. On successful completion of your Foundation Year, you move on to the first year of our BSc (Hons) programme, with the option to undertake a Year Abroad or Year in Industry as part of your course. Stage 1 Your first year is a compulsory introductory year, designed to provide you with a solid foundation in the understanding of business practices and their related functions, including topics such as accounting, management, and marketing. Stage 2 Your second year allows you to develop your critical understanding of marketing, developing skills in marketing strategy, branding, marketing research and analysis, plus the opportunity to apply theory to practice. Stage 3 Your final year offers you flexibility around your interests but has greater focus on capstone marketing modules such as new product marketing, digital marketing applications and marketing communications with the opportunity to undertake a marketing management project.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
25Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N503
- Institution code:
- K24
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Foundation
Entry requirements
Qualification requirements
A level - DDD
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Access to HE Diploma
Scottish Higher
International Baccalaureate Diploma Programme - 24 points
GCSE/National 4/National 5
English language requirements
Applicants should have grade C or 4 in English Language GCSE or a suitable equivalent level qualification.
Please visit our website for further information:
https://www.kent.ac.uk/courses/undergraduate/how-to-apply/english-language-requirements.html
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| EU | £13500 | Year 1 |
| International | £18000 | Year 1 |
Additional fee information
Please see the programme page at www.kent.ac.uk for further information on fees and funding options.
Please be aware that if the Government permits, the UK fee quoted may increase in line with inflation.
Full-time fees for 2023/24 for international students are £21,900 for laboratory programmes and £18,000 for non-laboratory programmes
Provider information
University of Kent
Recruitment and Admissions Office
Registry
Canterbury
CT2 7NZ