University of Huddersfield

Degree level: Undergraduate

Global Marketing (Top-Up)

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Why Global Marketing? With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing and business. If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context we’ll give you the opportunity to enhance your strengths in global marketing and international business. How will you learn? You will learn through practical application and delivered lectures, workshops, seminars and group work sessions

  • We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.
  • Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans.
  • Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management.
  • You’ll also be able to choose optional modules that interest you to build your own career path. Options include International Marketing, Strategic Management, Global Events and Festivals, and Small Business Marketing.

Course details

Modules

Core modules: International Marketing Cross Cultural Studies Strategy in Context International Business Option modules: Choose from a list which may include: Marketing Undergraduate Dissertation or Digital and Social Media Marketing Strategic Retailing Environmental Management E-Commerce

Assessment method

Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.


How to apply

This course has limited vacancies, and is no longer accepting applications from some students. See the list below for where you normally live, to check if you’re eligible to apply.

EU

Wales

England

International

Scotland

Northern Ireland

Republic of Ireland

Application codes

Course code:
N550
Institution code:
H60
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Entry requirements for this course are normally one of the following: * HND or equivalent programme which includes an introduction to Business and Marketing * Foundation degree or 120 ECTS.

Please click the following link to find out more about qualification requirements for this course

https://www.hud.ac.uk/undergraduate/how-to-apply/entry-requirements/


English language requirements

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.

Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.

https://www.hud.ac.uk/international/where-are-you-from/


Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250* Year 1
Northern Ireland £9250* Year 1
Scotland £9250* Year 1
Wales £9250* Year 1
Channel Islands £9250* Year 1
EU £15000* Year 1
International £15000* Year 1

*This is a provisional fee and subject to change.

Additional fee information

This information is for applicants applying to study at the University of Huddersfield in the academic year 2021/22. Please note that your tuition fees for subsequent years may rise in line with inflation (RPI-X). This webpage will be updated with 2022/23 tuition fees as information becomes available. If you are an EU or International student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available - http://www.hud.ac.uk/international/tuition-fees/ Please email the Student Finance Office ([email protected]) or call 01484 472210 for more information about fees and finance.

Sponsorship information

Please see our website for more information - http://www.hud.ac.uk/undergraduate/fees-and-finance/undergraduate-scholarships/

Global Marketing (Top-Up) at University of Huddersfield - UCAS