Why Global Marketing? With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing and business. If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context we’ll give you the opportunity to enhance your strengths in global marketing and international business. How will you learn? You will learn through practical application and delivered lectures, workshops, seminars and group work sessions.
- We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.
- Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans.
- Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management.
- You’ll also be able to choose optional modules that interest you to build your own career path. Options include International Marketing, Strategic Management, Global Events and Festivals, and Small Business Marketing.
Core modules: International Marketing Cross Cultural Studies Strategy in Context International Business Option modules: Choose from a list which may include: Marketing Undergraduate Dissertation or Digital and Social Media Marketing Strategic Retailing Environmental Management E-Commerce
Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements for this course are normally one of the following: * HND or equivalent programme which includes an introduction to Business and Marketing * Foundation degree or 120 ECTS.
Please click the following link to find out more about qualification requirements for this course
English language requirements
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.
Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Republic of Ireland||£9250||Year 1|
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
Additional fee information
Please see our website for more information - http://www.hud.ac.uk/undergraduate/fees-and-finance/undergraduate-scholarships/
University of Huddersfield
Course contact detailsVisit our course page
Huddersfield Business School - Admissions
+44 (0)1484 472956
Student Recruitment Team
+44 (0)1484 472625