Coventry University

Degree level: Postgraduate

Digital Marketing with Data Analytics (Taught)

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Enhance your marketing-related knowledge, business understanding, critical thinking, and skill sets, preparing you for a successful career in marketing with specialisation in digital marketing with data analytics. The MSc Digital Marketing with Data Analytics reflects the digitalisation of contemporary marketing and business activities and aims to prepare graduates for global citizenship, employability, and continuous career development.

  • Gain the knowledge, skills sets (cognitive, practical, and transferable) and business awareness required for a successful career in marketing
  • Develop a high level of transferable skills relevant to the current work environment and allows you to gain analytical and practical tools to examine complex marketing issues within a global context.
  • Apply to study our Digital Marketing and Data Analytics MSc with Extended Professional Practice route, an 18-month option aimed at individuals who are looking to attain a deeper understanding of business in a very practical way (additional fees apply).


Digital Transformation - 15 credits Digital Marketing Strategy - 15 credits New Media Communications and Content Marketing - 15 credits Buyer Behaviour in the Digital Era - 15 credits Data Analytics for Digital Marketers - 15 credits Creativity and Brand Storytelling - 15 credits Marketing Management and Planning Research Methods for the Creative and Service Industries - 15 credits CMI Leading Diverse Workforces - 10 credits Final Semester Project Options MSc with Extended Professional Practice (EPP)

Assessment method

This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include: PresentationsCase study analysisBusiness reports (some of which might emanate from ‘live’ client projects)VideosReflective practices The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

How to apply

International applicants

IELTS: 6.5 overall (with at least 5.5 in each component area). If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

Entry requirements

A second class honours degree (2:2) or equivalent in a relevant subject. There is careful monitoring of applications to ensure that applicants are suited to course at their particular entry point. Where necessary applicants are interviewed (remotely if applicable), especially those applicants who do not appear to meet standard entry criteria. Where deemed appropriate, a written exercise is administered to establish suitability. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

2023/24 fees TBC. Please see our website for latest information.

Provider information

Visit our website

Coventry University London
University House
109-117 Middlesex Street
E1 7JF

Clearing contact details

Recruitment and Admissions Office

02476 888888

Course Clearing information

Additional information

Thursday 17 August 08:00-21:00, Friday 18 August 08:00-18:00, Saturday 19 August 10:00-16:00, Sunday 20 August 10:00-16:00, Monday 21 August onwards (weekdays only) 08:00-19:00

Course contact details

Visit our course page
UK Postgraduate Admissions Office

024 7765 4321

Digital Marketing with Data Analytics at Coventry University - UCAS