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Fashion Communication and Branding [with Placement year] at Anglia Ruskin University - UCAS

Course options

2025 - 2026
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Anglia Ruskin University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Open days

18Jan
Anglia Ruskin University - Undergraduate Open Day - Cambridge
Undergraduate
18Jan
Anglia Ruskin University - Undergraduate Open Day - Chelmsford
Undergraduate
18Jan
ARU Peterborough - Undergraduate Open Day
Undergraduate

Course summary

Forge an international career in the £1.5 trillion fashion industry. Learn the fundamentals of fashion business and marketing, before developing all the necessary commercial skills to get you ready to start your own business or work for a fashion house.

  • Learn the fundamentals of fashion business and marketing, and develop the necessary commercial skills to start your own business or work for a fashion house.
  • Gain a broad understanding of the fields of fashion, branding, journalism, PR, marketing and management in a global context.
  • Develop an understanding of the complex issues surrounding sustainable fashion and environmental impact.
  • Work closely with students from across our University, including the Faculty of Business and Law on marketing and events, to create eye-catching campaigns and digital content.
  • Attend talks from visiting lecturers and take part in live briefs from industry partners on areas including event management, brand identity, entrepreneurship, sustainability, marketing and promotion.
In an increasingly competitive, commercial and technological environment, communication and branding professionals have never played such a central role in buying, retail, import and export, digital marketing and more. Study on our BA (Hons) Fashion Communication and Branding degree in Cambridge, and develop the skills, understanding and knowledge that are critical to international fashion design and business functions. Perhaps most importantly, you’ll get time, guidance and support from our experienced staff who, as well as launching and managing their own brands, have worked with companies such as Chloe, Alexander McQueen, Warner Bros Records, and London Records. We'll encourage you to build your profile by entering national and international competitions, as well our as own competitions such as the Sustainability Art Prize. You'll have the chance to develop a business plan and pitch for start-up funding, and you can get involved in our Student Creative Careers Conference too. You'll also have opportunities to find placements and internships, and visit trade fairs and conferences. Fashion communication or fashion design? At ARU we offer degree courses in Fashion Communication and Branding, and Fashion Design. Our Fashion Design degree will help you develop as a designer of womenswear or menswear. You'll create your own fashion designs from day one. Meanwhile, our Fashion Communication and Branding course focuses on fashion journalism and PR, marketing and management, and luxury branding. With our Fashion Communication and Branding degree, you’ll have access to all our facilities including: Dedicated fashion workshops with a variety of industrial sewing machines Ruskin Gallery, a professional digital art gallery Mac and PC suites equipped with the latest software including Adobe Creative suite Specialist printmaking workshop including etching, screen-printing and lithography 3D workshops for physical media including wood, plastic, metal and clay Photography and media facilities including darkrooms; studios; film processing; digital printing suite; video editing; and professional equipment loans Life drawing studio Careers The global apparel market is projected to grow in value from £1 trillion in 2020 to about £1.6 trillion by 2025, showing that the consumer demand is on the rise across the world (Statista, 2021). As a BA (Hons) Fashion Communication and Branding graduate, you could consider career opportunities as a creative director; brand manager; retail manager; account manager (wholesale); branding consultant; global supply chain manager; fashion buyer; fashion PR; journalist; fashion editor; stylist; visual merchandiser; trend forecaster; studio manager; product developer; colour developer. You might also consider the areas of fashion marketing, and promotions and events management – or branch out on your own as an entrepreneur.

Modules

Year 1: Fundamentals of Fashion Business; Fashion History and Contexts; Fundamentals of Fashion Marketing; Creative Direction; Fundamentals of Fashion Communication. Year 2: Commercial Context and Employability for the Creative Industries; Advanced Integrated Fashion Communication; Retail and Experiential Marketing; Critical Issues and Debates; Ruskin Module. Year 2 Optional modules: Digital Media Theory: Social Media, AI, and the Cultures of the Internet; Online Journalism; Teenage Kicks: Youth Culture and Media; Anglia Language Programme. Year 3: Placement. Year 4 core modules: Sensorial Marketing; Personal Enterprise: Inspiration and Commercialisation; Major Project. Year 4 optional modules: Working in the Creative Industries; Research Project. Modules are subject to change and availability.

Assessment method

Your progress will be continually evaluated throughout each year in group critiques and presentations, where your practical and theoretical research is reviewed in relation to each project proposal. The Personal Development Plan will also give you a critical tool for self-evaluation. You will submit coursework at the end of each module, which will include both your completed project work as well as your developmental visual and contextual research, while your critical and contextual studies will be assessed through essays, seminars, visual presentations, and stand-alone contextual modules. Specific forms of assessment will include research and translation; design/product development and realization, portfolio/visual communication; critical and contextual studies; market, consumer, and research analysis; and placement reports.

How to apply

29Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
W234
Institution code:
A60
Campus name:
Cambridge Campus
Campus code:
C

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

2025 entry requirements have been published using the current cycle information however, due to a current review these are subject to change. Please check back here for updates.

Please click the following link to find out more about qualification requirements for this course

https://aru.ac.uk/study/undergraduate/fashion-communication-and-branding

Additional entry requirements

Portfolio

Student Outcomes

Operated by the Office for Students
75%
Employment after 15 months (Most common jobs)
80%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9535 Year 1
Northern Ireland £9535 Year 1
Scotland £9535 Year 1
Wales £9535 Year 1
Channel Islands £9535 Year 1
Republic of Ireland £9535 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

In the 2025/26 academic year, the placement year fee will be £1,500. https://www.aru.ac.uk/student-life/support-and-facilities/careers-and-employability/placements https://www.aru.ac.uk/study/tuition-fees https://www.aru.ac.uk/student-life/preparing-for-study/help-with-finances
Fashion Communication and Branding [with Placement year] at Anglia Ruskin University - UCAS