Forge an international career in the £1.5 trillion fashion industry. Learn the fundamentals of fashion business and marketing, before developing all the necessary commercial skills to get you ready to start your own business or work for a fashion house. In an increasingly competitive, commercial and technological environment, communication and branding professionals have never played such a central role in buying, retail, import and export, digital marketing and more. Study BA (Hons) Fashion Communication and Branding at ARU Cambridge, and develop the skills, understanding and knowledge that are critical to international fashion design and business functions. You’ll gain a broad understanding of the fields of fashion, branding, journalism, PR, marketing and management in a global context and develop an understanding of the complex issues surrounding sustainable fashion and environmental impact. What does a Fashion Communication and Branding student do? You’ll work closely with students from across our University, including the Faculty of Business and Law on marketing and events, and Cambridge School of Creative Industries and Cambridge School of Art to create eye-catching campaigns and digital content. Perhaps most importantly, you’ll get time, guidance and support from our experienced staff who, as well as launching and managing their own brands, have worked with companies such as Chloe, Alexander McQueen, Warner Bros Records, and London Records. Talks from visiting lecturers and live briefs from industry are built into our course. They focus on areas including event management, brand identity, entrepreneurship, sustainability, marketing and promotion. We'll encourage you to build your profile by entering national and international competitions, as well our as own competitions such as the Sustainability Art Prize. You'll have the chance to develop a business plan and pitch for start-up funding, and you can get involved in our Student Creative Careers Conference too. You'll also have opportunities to find placements and internships, and visit trade fairs and conferences. Fashion communication or fashion design? At ARU we offer degree courses in Fashion Communication and Branding, and Fashion Design. Our Fashion Design degree will help you develop as a designer of womenswear or menswear. You'll create your own fashion designs from day one. Meanwhile, our Fashion Communication and Branding course focuses on fashion journalism and PR, marketing and management, and luxury branding. Industry-standard facilities With our Fashion Communication and Branding degree, you’ll have access to all our creative facilities including:
- dedicated fashion workshops with a variety of industrial sewing machines
- Ruskin Gallery, a professional digital art gallery
- Mac and PC suites equipped with the latest software including Adobe Creative suite
- specialist printmaking workshop including etching, screen-printing and lithography
- 3D workshops for physical media including wood, plastic, metal and clay
- photography and media facilities including darkrooms; studios; film processing; digital printing suite; video editing; and professional equipment loans
- life drawing studio.
Year 1: Fundamentals of Fashion Business; Fashion History and Contexts; Fundamentals of Fashion Marketing; Creative Direction; Fundamentals of Fashion Communication. Year 2: Commercial Context and Employability for the Creative Industries; Advanced Integrated Fashion Communication; Retail and Experiential Marketing; Luxury Fashion: Strategies for Prestige Branding & Communication; Critical Issues and Debates; Ruskin Module. Year 2 Optional modules: Digital Media Theory: Social Media, AI, and the Cultures of the Internet; Online Journalism; Teenage Kicks: Youth Culture and Media; Anglia Language Programme. Year 3: Work Placement. Year 4 core modules: Sensorial Marketing; Personal Enterprise: Inspiration and Commercialisation; Major Project. Year 4 optional modules: Working in the Creative Industries; Research Project. Modules are subject to change and availability.
Your progress will be continually evaluated throughout each year in group critiques and presentations, where your practical and theoretical research is reviewed in relation to each project proposal. The Personal Development Plan will also give you a critical tool for self-evaluation. You will submit coursework at the end of each module, which will include both your completed project work as well as your developmental visual and contextual research, while your critical and contextual studies will be assessed through essays, seminars, visual presentations, and stand-alone contextual modules. Specific forms of assessment will include research and translation; design/product development and realization, portfolio/visual communication; critical and contextual studies; market, consumer, and research analysis; and placement reports.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
Please click the following link to find out more about qualification requirements for this course
Additional entry requirements
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Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|