18Jan
Undergraduate This course is not accepting applications for deferred entry.
University Centre Leeds, Leeds City College has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
Learn how to create compelling content to engage audiences across a range of digital platforms. This creative course will hone your skills to excel in digital storytelling for social media. Increasingly, brands seek to include innovative digital content within their marketing and promotion, this course will support you to develop an extensive skill set to create in demand visual content to include media and film, photography and visual effects utilising innovative technologies and industry standard software. This course blends academic study with industry insight and practical skill to provide a comprehensive understanding of the industry. We encourage professional development throughout the course so that as you study you also gain industry experience. You will be taught in a variety ways including lectures, demonstrations, digital skills workshops, masterclasses, discussions and presentations whilst building your professional portfolio. Our exciting industry links will prepare you for the working world by exposing you to insight from guest lecturers and local practitioners. Based at Quarry Hill campus you will have access to studios and technical suites to realise your visual ideas and create engaging content.
Modules
Modules may include: Year 1 Content Writing - 20 credits Writing effective content is central to successful communication and promotion. Being able to create interesting, appropriate and effective copy for a variety of platforms will strengthen a brand and successfully communicate its ideas, concepts and ethos. Visual Communication - 20 credits As a promoter in the industry your role is to communicate successfully with an audience. The decisions you make with image, type and layout impact the message of your artwork. This module will introduce you to visual communication and allow you to begin to consider how your work communicates with an audience. Creative Professional - 20 credits This module serves as an introduction to what it is to be a creative professional looking at the breadth of roles and career opportunities within the creative arts, and asking you to consider your own professional trajectory. Commercial Practice - 20 credits This module will introduce you to the realities of freelance practice in the contemporary creative industries. Building on the ‘Creative Professional’ module you will produce a commercially viable outlet for your work which reflects current practice and career aspirations. Working together with your peers from other creative disciplines you will be introduced to the breadth of opportunities and potential outlets for commercial creative practice. Making Creative Content - 40 credits This module will introduce you to a range of skills to manage the development and realisation of a creative brand campaign, planning a campaign from concept development to finished images. Year 2 Trend Forecasting - 20 credits Trend forecasting is integral to the creation of products, brand development and identity. When working in the content creation and promotion industry it is important that you understand trend forecasting and can effectively communicate brands in a way that reflects brand ethos and future goals. This module will allow you to research and identify trend drivers such as social, cultural, and environmental shifts and develop new, innovative, and relevant visuals, products, and content. Collaboration - 20 credits Collaborative practice is increasingly important to the industry. If entering the professional career of freelance practitioner you would likely collaborate with other creatives regularly to produce innovative projects and to respond to client briefs. This module requires you to work in collaboration with a practitioner from another creative field to produce a collective practical outcome. Collaboration will allow you to explore your practice in expanded and diverse forms to encourage experimental outcomes Working in the Content Creation and Promotion Industry - 20 credits This module will provide you with the opportunity to apply your practice to the content creation and promotion industry. Through a live brief and the creation of self-promotional materials you will develop your professional identity and employability skills. Promoting a Live Event- 20 credits In this module students will be given the opportunity to pitch and design a creative project to promote a live event. This will allow them to build collaboration skills giving them an insight into working in real life scenarios. International Marketing and Promotion - 20 credits As a professional working in content creation and promotion, there is a requirement to produce work for an international market, therefore, it is important that a content creation and promotion graduate has a good understanding of how their work will be received by a global audience. Contemporary Issues in Content Creation and Promotion - 20 credits This module introduces you to current debates, themes and issues surrounding contemporary content creation and promotion practice. This module will equip you with a critical perspective and highlight areas of particular interest that could be developed into further study.
Assessment method
● Presentations ● Case Study ● Skills audit ● Design work ● Projects ● Written content pieces ● Reflections ● Portfolio work
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- C123
- Institution code:
- L21
- Campus name:
- Quarry Hill Campus
- Campus code:
- Q
Points of entry
The following entry points are available for this course:
- Year 1
International applicants
Please visit the international page on our website for further information at https://ucleeds.ac.uk/international/international-applicants/
Entry requirements
Qualification requirements
UCAS Tariff - 32 points
IELTS: IELTS 6.0 with no less than 5.5 in any component. International qualifications: International qualifications will be assessed against these criteria. Mature applicants: University Centre Leeds welcomes applications from mature* applicants who may not have met the academic criteria, but who can demonstrate a wealth of experience in their chosen field. Candidates in this category and otherwise are likely to be interviewed to assess their suitability for the course and may be asked to provide a portfolio of evidence to support their application. *21 years and over at the start of the course RPL claims: The course structure actively supports claims for Recognition of Prior Certified Learning (RPCL) or Recognition of Prior Experiential Learning (RPEL). References: An appropriate reference is required.
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| England | £8745 | Year 1 |
| Northern Ireland | £8745 | Year 1 |
| Scotland | £8745 | Year 1 |
| Wales | £8745 | Year 1 |
| Republic of Ireland | £8745 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Fees are charged per academic year
Provider information
University Centre Leeds, Leeds City College
University Centre Leeds
Park Lane
Leeds
LS3 1AA
Course contact details
Visit our course page Enquiry form