Course summary

This course brings together the latest industry research of the Department of Cultural, Media and Visual Studies with the entrepreneurial knowledge of the Nottingham University Business School. Cultural industry insight You'll get a thorough grounding in how the cultural industries are structured, organised and operate. You'll also look at the policy framework they operate in and the unique professional roles and practices they've developed. Business development skills On the business side you'll study entrepreneurial creativity, how to launch new ventures and lead entrepreneurial growth. Through this distinctive combination you'll come to appreciate the relationship between fundamental research and its practical application. By the end of the course you'll be:

• fluent in the financial, marketing and managerial aspects of the cultural industries

• ready to make a significant contribution to the cultural and creative sector of the economy