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Course summary

**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University. Please check the Sheffield Hallam University website for the latest information.** Course summary:

  • Gain the skills and attributes for a career in marketing communications and advertising.
  • Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.
  • Understand the latest digital and traditional marketing communication concepts and techniques.
  • Have the opportunity to work abroad – with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.
Embrace the changing nature of today’s business environment to develop your intellectual and creative knowledge of marketing communications and advertising – balancing both theory and practice. On this course you will create a portfolio of work to show future employers your creative and innovative skill set. How you learn: All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. You’ll be taught by tutors with a range of advertising, public relations, branding, sales and marketing communications experience. You learn through:
  • lectures, including specialist guest lectures
  • seminars and workshops
  • case studies
  • live projects
  • individual and group presentations
  • directed learning activities
Applied learning - Work placements The course incorporates work-based and work-related learning, primarily through optional placements. You’ll have the opportunity to undertake an industry placement in between your second and third years of study. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Through our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. If you’re doing your work placement in another European country there is a possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme. Live projects You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. Networking opportunities We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You will be able to complete a placement year as part of this course. Year 1 - Compulsory modules Advertising, Promotion And Creativity Market And Digital Analysis Marketing Environment And Media Marketing Research And Employability People And Organisations In Context Elective modules Foreign Language Global Business Environment Year 2 - Compulsory modules Campaign Management Customer Psychology And Culture Marketing Communications Planning Marketing Metrics Sales And Business Skills Elective modules Foreign Language Language And Specialist Cultural Studies Service And Retail Marketing Year 3 - Optional modules Placement Year Final year - Compulsory modules Building Brand Value Corporate Public Relations Marketing Innovation And Creativity Project And Event Management Strategies Strategic Communications In The Digital World Elective modules Communication Concepts For Marketers Foreign Language Relationship Marketing Management

Assessment method

Coursework Examinations

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements

Please note the University will only admit students who are aged 18 and over at the point of enrolment.

Please click the following link to find out more about qualification requirements for this course

Additional entry requirements


Please note that the information provided on this web page relates to 2022 courses and is subject to change without notice by Sheffield Hallam University.

English language requirements

TestGradeAdditional details
IELTS (Academic)6If English is not your first language you need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £15860 Year 1
International £15860 Year 1

Additional fee information

Please refer to our website for up-to-date information on costs and fees:

Sponsorship information

Scholarships, discounts and bursaries may be available to students who study this course.

Marketing Communications and Advertising at Sheffield Hallam University - UCAS