**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University. Please check the Sheffield Hallam University website for the latest information.** Course summary:
- Gain the skills and attributes for a career in marketing communications and advertising.
- Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.
- Understand the latest digital and traditional marketing communication concepts and techniques.
- Have the opportunity to work abroad – with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.
- lectures, including specialist guest lectures
- seminars and workshops
- case studies
- live projects
- individual and group presentations
- directed learning activities
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You will be able to complete a placement year as part of this course. Year 1 - Compulsory modules Advertising, Promotion And Creativity Market And Digital Analysis Marketing Environment And Media Marketing Research And Employability People And Organisations In Context Elective modules Foreign Language Global Business Environment Year 2 - Compulsory modules Campaign Management Customer Psychology And Culture Marketing Communications Planning Marketing Metrics Sales And Business Skills Elective modules Foreign Language Language And Specialist Cultural Studies Service And Retail Marketing Year 3 - Optional modules Placement Year Final year - Compulsory modules Building Brand Value Corporate Public Relations Marketing Innovation And Creativity Project And Event Management Strategies Strategic Communications In The Digital World Elective modules Communication Concepts For Marketers Foreign Language Relationship Marketing Management
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Main Site
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Points of entry
The following entry points are available for this course:
- Year 1
This course may be available at alternative locations, please check if other course options are available
Please note the University will only admit students who are aged 18 and over at the point of enrolment.
Please click the following link to find out more about qualification requirements for this course
Additional entry requirements
Please note that the information provided on this web page relates to 2022 courses and is subject to change without notice by Sheffield Hallam University.
English language requirements
|IELTS (Academic)||6||If English is not your first language you need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.|
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|
Additional fee information
Scholarships, discounts and bursaries may be available to students who study this course.
Sheffield Hallam University
Course contact detailsVisit our course page
Student Recruitment Operations Team
(+44) 0114 225 5533