Marketing and Business

Abertay University

Degree level: Undergraduate
Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

TEF Silver

Abertay University has opted into the TEF and received a Silver award.

Find out more about the TEF.

Marketing is all about understanding what people want, developing a product that satisfies that want and then promoting it - whether that's a new smart phone, a better cup of tea or a national defence system. By combining the study of marketing and business, you will gain a wide view of the commercial world and how marketing relates to other business areas. Develop in-demand skills in areas like digital marketing, social media, creative design and customer relationship management. Produce marketing campaigns for real companies like Radio Tay, Heineken and RBS. Make the most of Abertay's excellent work placement and study abroad opportunities - a great way to broaden your horizons and enhance your CV. Abertay's vibrant Marketing Society provides opportunities for you to network with prominent companies and subject experts.

Course details

Modules

Core modules (subject to change over time) - Accounting; Marketing; Understanding the Customer; Business Economics; Digital & Social Media Marketing; Marketing Research in Practice; Brand Management; Sales & Selling; Communications & Creative Design; Customer Relationship Marketing; Strategic Marketing; International Business & Management and Dissertation. Other modules that may be offered (subject to change over time) - Managing Ideas & People; The Business Environment (from an Economics perspective); Project Management; Sociology of the Media; Creativity, Innovation & Marketing; The Future of Work (from an organisational and HR perspective); Business Analytics; Work Placement; Operations & Supply Chain Management; PR, Propoganda & Misinformation and Practice-based Innovation (industry engagement module).

Assessment method

In Years 1 and 2, lectures will help students develop their knowledge of marketing and business, and their understanding of how the real world of business operates. In years 3 and 4 students receive more opportunities to develop their own interests within subject areas. They will develop the skills of independent research and problem solving, needed to deal with a whole range of issues facing today's managers. A variety of assessment methods are used on this course, including portfolios, commercial reports and pitches, class tests, exams, courseworks and presentations. The Honours level marketing dissertation gives a further opportunity to develop graduate attributes. Examinations are one type of assessment used on the programme, they constitute approximately 50% of all modular assessments.


Unistats information

Operated by the Office for Students
87%
Student satisfaction
50%
Employment after 6 months (Most common jobs)
100%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course codeNN15
Institution code A30
Campus nameAbertay Campus
Campus code-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

QualificationOfferFurther information
A level CCC To include a literate subject For entry into Year 2 we would look for BBB to include Business Studies
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) MMM Business (all pathways) For entry into Year 2 we would look for DDD Business
Scottish Higher BBBB To include a literate subject
Scottish Advanced Higher BBB Entry into Year 2 to include Business Management
International Baccalaureate Diploma Programme 28 points To include a literate subject at S5 or H4
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) H3, H3, H3, H3 To include a literate subject
Scottish HNC Pass Entry into Year 2 with an HNC in one of the following:- Advertising & PR - Graded Unit B plus F7J7 Business Culture & Strategy Business - Graded Unit B Business: Administration & IT - Graded Unit B Business: Management & Leadership - Graded Unit B Business: Marketing & Public Relations - Graded Unit B Events Management - Graded Unit B Hospitality Management - Graded Unit B Management & Leadership - Graded Unit B Marketing - Graded Unit B Marketing Communications - Graded Unit B Supply Chain Management - Graded Unit B Travel & Tourism - Graded Unit B Entry into Year 1 with an HNC in one of the following:- Administration & IT - Graded Unit B Accounting - Graded Unit B Human Resource Management - Graded Unit B Music Business - Graded Unit B Retail Management - Graded Unit B Social Science - Graded Unit B
Scottish HND Pass Entry into Year 3 with HND Marketing - Graded Unit B Entry into Year 2 with and HND in one of the following:- Administration & IT - Graded Units BB Advertising & PR - Graded Unit B plus F7J7 Business Culture & Strategy Business - Graded Unit B Business: Administration & IT - Graded Unit B Business: Management & Leadership - Graded Unit B Business: Marketing & Public Relations - Graded Unit B Events Management - Graded Unit B Hospitality Management - Graded Unit B Human Resource Management - Graded Unit B Retail Management - Graded Unit B Supply Chain Management - Graded Unit B Travel & Tourism - Graded Unit B Entry into Year 1 with an HND in one of the following:- Music Business - Graded Unit B Social Science - Graded Unit B
HNC (BTEC) D Business - entry into Year 2
HND (BTEC) D Business - entry into Year 2

Applicants should have National 5/GCSE English and Maths/Lifeskill Maths at grade C/4 or equivalent

Please click the following link to find out more about qualification requirements for this course

https://www.abertay.ac.uk/course-search/undergraduate/marketing-and-business/


English language requirements

We look for applicants to have achieved an overall IELTS score of 6.0 with no individual test lower than 5.5. Some degrees have higher requirements - refer to the 'entry routes' tab of each degree for more detail.

List of English Language Requirements

https://www.abertay.ac.uk/studying/informationforinternationalstudents/english-requirements/


Fees and funding

Tuition fees

EU £1820 Year 1
Scotland £1820 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Wales £9250 Year 1
International £14000 Year 1

Additional fee information

International tuition fees for the following courses are £15,500:- Computer Games Technology Computer Game Applications Development Computer Arts Ethical Hacking Game Design & Production
Marketing and Business at Abertay University - UCAS