Why Study BA Advertising, Public Relations and Branding with Foundation Year The only degree in the UK that combines advertising, public relations and branding, this course is aimed towards those people who want a high performing, fast-paced career in the world of marketing and communications. A degree from Middlesex University is a sign you can meet the professional demands employers are looking for. Our graduates have gone on to work for companies such as Ogilvy, Warner Bros, Universal, Adidas and many more. Keep up with this constantly evolving industry People are creating, consuming and sharing content in new and innovative ways. If you’re passionate about working in advertising, brand management or publicity campaigns, then our course will set you up with the tools to succeed. The course covers core topics such as brand management, campaign planning, public relations, social media marketing and digital advertising. You’ll be equipped with the creative thinking, communication, and strategy skills required for a fast-paced and ever-evolving career. During your course, you'll develop your understanding of the roles that PR, advertising and branding play in every aspect of society. You'll also build a portfolio of work by planning and implementing campaigns, producing adverts and other kinds of promotional content for both traditional and online channels. You’ll also learn how to work in virtual teams using a variety of project management tools, and you’ll have free licensed access to the latest industry standard software such as the Adobe Creative Suite to ensure you’ve got the digital skills employers are looking for. We support you and your career goals London is the global centre for advertising and PR, and we use this to host virtual networking opportunities and online guest lectures with some of the industry's top performers. You'll also have an opportunity to take part in a work placement to build your professional network. You’ll have a Personal Tutor directly related to your course and if you'll receive support with academic writing, numeracy and library skills. Our Student Learning and Graduate Academic Assistants have studied your subject and can support you based on their own experience. Diversity and decolonising the curriculum We are working to actively overcome the prejudices both direct and indirect that young people (especially young people of colour and those from less advantaged backgrounds) might face in higher education and media industries. We have taken concrete steps in decolonizing our curriculum and we work hard to ensure we offer a diverse range of learning materials, resources and space for exploration and creativity for all students in our quest to further that commitment.
Foundation Year Exploring Media (30 credits) - Compulsory Digital Production Intensive (30 credits) - Compulsory Media Stories (30 credits) - Compulsory Media Portfolio Project (30 credits) - Compulsory Year 1 Brands, Media and Society (30 credits) - Compulsory Creative Advertising (30 credits) - Compulsory Public Relations Practice (30 credits) - Compulsory Content Design (30 credits) - Compulsory Year 2 Understanding Consumer Culture (30 credits) - Compulsory Brand Management (30 credits) - Compulsory Campaign Planning (30 credits) - Compulsory Creative Industries Work Placement (30 credits) - Optional Promotional Cultures (30 credits) - Optional Promotional Video Production (30 credits) - Optional Year 3 Independent Project (30 credits) - Compulsory Digital Advertising (30 credits) - Compulsory Social Media and Public Relations (30 credits) - Compulsory Campaigns and Social Impact (30 credits) - Optional Entrepreneurship (30 credits) - Optional Place Branding and International Diplomacy (30 credits) - Optional
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Hendon Campus
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Points of entry
The following entry points are available for this course:
Entry requirements listed are accurate at the time of publishing and vary between programmes. Please check your chosen course page for specific entry requirements. Depending on your chosen course, we also consider a combination of qualifications. The latest entry requirements can be found on the course page at https://www.mdx.ac.uk/courses/undergraduate/foundation-year-in-media. We have a personalised admissions approach in which we make fair, but aspirational offers to our applicants. We feel it’s important that you continue to aim high and achieve great results. If you don’t quite make the grades you hoped to, we’ll look at more than your qualifications when making our final decision. We’ll take into consideration any barriers you may have faced in your learning, especially with potential disruption due to the coronavirus, your achievements in other areas and your personal statement. At Middlesex, we’ll always aim to be as flexible as possible. We pride ourselves on how we recognise potential in our applicants, and support them to succeed in the future.
Please click the following link to find out more about qualification requirements for this course
English language requirements
|IELTS (Academic)||6||With a minimum of 5.5 in each component|
|TOEFL (iBT)||72||With at least 17 in listening & writing, 20 in speaking and 18 in reading|
|PTE Academic||51||With at least 51 in all components|
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|