Music Marketing, Media and Communication

BIMM Institute

Degree level: Undergraduate

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Course summary

TEF Bronze

BIMM Institute has opted into the TEF and received a Bronze award.

Find out more about the TEF.

About the course Explore the world of digital media and communications, the music business, popular culture, and marketing and PR with BA (Hons) Music Marketing, Media & Communications. You’ll learn about the rapidly growing fields of digital content creation, writing, storytelling skills, journalistic writing, audience engagement, marketing and public relations. The course also introduces you to how to be a creative entrepreneur in the fast-paced technology and arts economy. Although this course has a strong theoretical and academic basis, it’s highly vocational as well. Experienced lecturers will guide and mentor your professional development. They’ll support you in your project management and business skills across areas such as globalisation, self-employment, traditional and digital marketing, creative writing, cultural studies, social media, marketing and PR, app creation and various broadcast skills. You’ll expand your knowledge of broader marketing techniques and their cultural context. You’ll then focus on fine-tuning your specific area of expertise in an area that interests you most, whether that’s in creative writing, digital media or marketing. And, because we know that everyone’s different, you’ll get to choose optional routes. These enable you to specialise and develop your unique area of interest as professional practitioners. You’ll also have the opportunity to attend guest lectures and gain ‘hands-on’ industry knowledge through unparalleled, exciting work experience placements and internships with music-focused employers. If you’re more interested in exploring entrepreneurial ventures, we’ll support you every step of the way. So, what are you waiting for? Start your career in Music Marketing, Media & Communication today. The BIMM Graduate We make sure that when you graduate, your attributes and skills mirror the employment and creative needs of the music industry – both today and in the future. We aim to equip BIMM graduates with the following qualities, so they have a long lasting career.

  • Employable and Entrepreneurial
  • Creative, Collaborative and Connected
  • Resilient and adaptable
  • Globally Aware
  • Professional
  • Intellectually Curious
  • Self-aware
This course is approved and awarded by BIMM Institute

Course details

Modules

Students can expect to study the following core modules: YEAR 1:

  • Creative Industries and you 1: Finding your path
  • Context and culture of the creative industries
  • Introduction to digital media and communications
  • Finding your voice
  • Popular culture and identity
  • Marketing and PR
  • The creative entrepreneur
YEAR 2:
  • Creative Industries and you 2: Creative Collaboration
  • Creativity, Identity and Agency
  • Social Media and Digital Marketing
  • Critical and creative writing
  • Communications techniques
YEAR 3:
  • Creative Industries and you 3: Professional Portfolio
  • Final Project
  • Communication in practice.
A range of optional modules can be selected in years 2 and 3, subject to availability and student demand. Please visit the course information page on the BIMM Institute website for a full break down.

Assessment method

Assessment methods are varied and balanced to suit a wide range of students and may take practical, written, portfolio or other form. Students are given the opportunity to work collaboratively with those studying other music related disciplines, representative of the way in which the Music and wider Creative Industries also require collaboration. All written and portfolio assessments are submitted electronically by way of a Virtual Learning Environment and where possible, feedback is delivered in audio and/or video form, as well as written. Examples of methods used:

  • Practical Exams
  • Written exams
  • Practical coursework
  • Multimedia coursework
  • Written coursework
- Presentations


How to apply

This course is not accepting applications from Tier 4 international students. For more information, please contact the course provider.

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

BIMM Institute welcomes applicants from International countries that will require a Tier 4 visa to study in the UK. Applicants must meet requirements set by UKVI. Upon acceptance of an offer you will be required to attend a consultation with a member of the International Admissions team. Tier 4 students can currently study at our Brighton, Bristol, London and Manchester campuses.


Entry requirements

Qualification requirements

QualificationOfferFurther information
UCAS Tariff 64 points Minimum of 2 A-levels at Grade C or above (64 UCAS points), OR BTEC Level 3 equivalent, and normally three GCSEs at a minimum grade C/4, including English Language. Mature applicants (19+) who do not hold the minimum entry criteria can be considered for RPP - Recognition of Prior Practice. This is an essay based submission focused on prior professional practice or experiential learning.
A level CC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) MMP

Additional entry requirements

Audition

Interview

Once your application is received, you will be contacted by a member of the admissions team to arrange an interview in person or by phone/skype Full guidelines on what to prepare will be emailed to you.

Portfolio

Full guidelines on what to include will be emailed to you once your application has been received


English language requirements

TestGradeAdditional details
IELTS (Academic)6a minimum of 5.5 must be achieved in each band (Reading, writing, listening, speaking)
Cambridge English AdvancedLevel B2A minimum overall score of 170, and no lower than 165 in each band
TOEFL (iBT)80the minimum points must met in each band: Listening - 19 Reading - 19 Speaking - 21 Writing - 21
PTE Academic50A minimum score of 50 overall. At least 42 must be achieved in all four skills

We also accept the following qualifications: - ESOL Skills for Life Level B2 (Higher B2 on CEFR Scale) - IGCSE English Language (First Language) at C/4 or above - IGCSE English Language (Second Language) at B/3 or above - International Baccalaureate English Language at 5 or above in English A or B Applicants must have met the minimum requirement and be in receipt of results prior to enrolment.


Fees and funding

Tuition fees

EU £9250* Year 1
England £9250* Year 1
Northern Ireland £9250* Year 1
Scotland £9250* Year 1
Wales £9250* Year 1
Channel Islands £9250* Year 1
International £13750* Year 1

*This is a provisional fee and subject to change.

Additional fee information

The tuition fee shown is for year 1 of study only. Fees may be subject to increase on an annual basis, and do not cover additional costs such as: Visa application costs Living costs (rent/bills/travel) Equipment required for your course (computer and software/instrument/books) BIMM offer two bursaries on an annual basis: Low-income Scheme Care Leaver bursary Further information can be found on our website: https://www.bimm.ac.uk

Sponsorship information

Applicants from low income backgrounds can access our Bursary Schemes: Low-income Scheme Care Leaver bursary Further information can be found on our website: https://www.bimm.ac.uk

Music Marketing, Media and Communication at BIMM Institute - UCAS