The BA/BSc (Hons) Events Management programme is aimed to enable you to develop the necessary skills for, and knowledge, practice and understanding of, the events industry. The skills you will acquire on this course will be particularly relevant to event management roles in the tourism, hospitality, leisure and sport. The course begins with a general introduction to event management and progresses to specialist options and a close focus on planning, staging and managing events. In addition to this you will become a self-directed, self-regulated reflexive learner, using an awareness of opportunities for careers or further study in the setting and monitoring of personal objectives. You will combine academic study with real-world business practice as you work on case studies and briefs during practice weeks, and take opportunities to volunteer for events staged at the University and beyond. The University of Bedfordshire is a member of The Association for Tourism in Higher Education (ATHE). ATHE is the subject association for tourism in higher education in the UK. It represents universities that are leading providers of tourism programmes. Benefit from a course that opens up career opportunities as an Event Manager, Festival Organiser/Co-ordinator, Exhibitioner Organiser, Events Marketing Communications Manager or Conference and Events Manager, and offers access to a wide choice of further study. Learn essential skills for careers in the events industry, in a department with close links to local cultural, sporting and business organisations. Study areas including: event planning and operations; project management; international hospitality operations; visitor attraction management; sport tourism and event management; global mega events; and marketing communications through a combination of classroom-based learning and fieldwork activities. Develop your CV with the option of a placement in an events organisation during your final year. Gain additional insights through field trips to organisations like Luton Town Football Club, Twickenham and Woburn Abbey, and working on annual events hosted by your Department. Explore the relevant theory and research areas and learn how to apply them through practice weeks, when you will work on real-life briefs and case studies.
- Business Of Events Management (TAL030-1) Compulsory
- Business Practice Explored (BSS005-1) Compulsory
- Consumer Behaviour (MAR022-1) Compulsory
- Event Planning And Operations (TAL023-1) Compulsory
- Principles Of Marketing (MAR001-1) Compulsory
- Using Data To Build Business Practice (BSS004-1) Compulsory
- Career In Practice (MAR027-2) Compulsory
- Events And Destination Marketing (TAL046-2) Compulsory
- Events And Urban Regeneration (TAL028-2) Compulsory
- Festival And Special Events (TAL047-2) Compulsory
- Risk And Crisis Management In Events Management (TAL039-2) Compulsory
- Tourism And Events (TAL048-2) Compulsory
- Continuing Professional Development (MAR027-3) Compulsory
- Event Planning In Practice (TAL031-3) Compulsory
- Managing Sporting Events (TAL033-3) Compulsory
- Research Methods (TAL034-3) Compulsory
- Research Project (TAL035-3) Compulsory
- Strategic Management For Hospitality And Events (TAL036-3) Compulsory
In line with the Business School's commitment to practice-based education, a large part of the assessment will relate to the demonstration of your ability to undertake event planning, design and practice. We will want to see that you understand the theory and have developed critical thinking skills which help you evaluate the relevance of what you have learnt. All of this comes together in being able to demonstrate rigorous events practice for business. To assess this range of integration of theory and skills into sound practice, we use a range of methods. You will encounter many different kinds of assessment methods, with different levels of difficulties according to the specific year you are in. In the first year most of your assessments will be based on group work, individual oral and poster presentations; in the following year they are based on tests and written assignments (e.g. essays, case studies, report).
How to apply
This course has limited vacancies, and is no longer accepting applications from some students. See the list below for where you normally live, to check if you’re eligible to apply.
Republic of Ireland
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Luton Campus
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|
Additional fee information
University of Bedfordshire
Course contact detailsVisit our course page
0300 3300 073