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Course summary

Blending the creative and analytical aspects of marketing theory and practice, our professionally-focused degree will equip you with the knowledge, skills and techniques to succeed in marketing. Accredited by the Chartered Institute of Marketing (CIM), successful completion of this course provides maximum exemption towards its professional qualifications. Why choose this course?

  • Professionally accredited by the CIM
  • Taught by leading experts in marketing, branding and strategic management, whose specialist knowledge spans topics such as consumer behaviour, culture, branding and nostalgia marketing
  • Unique opportunity to study and interact with entrepreneurs and business owners based in the Smart Innovation Hub, the first to be located directly in a Business School
  • Expand your professional network at the university’s Grand Challenges lecture series, where key speakers provide fresh perspectives on the political, ethical and intellectual problems we face as a world today
  • Accredited prior learning (APL) provides maximum exemptions towards CIM qualifications – with just one module required for the Certificates in Professional Marketing or Professional Digital Marketing and two modules to receive the Diplomas
In today’s globalised, highly competitive world, experts have predicted marketers will be among the most in-demand jobs of the next decade – with skills in content creation and curation, social media strategy, digital marketing and analytics the most sought-after. Marketing as a discipline is predicated on the idea that in order to survive and thrive organisations need to identify and continue to satisfy the needs of existing and prospective customers. In today’s ever changing and highly competitive world, this is as true as it ever was. That’s why we start by taking an in-depth look at customers and their buying behaviour, to help you and your future employers pre-empt or predict how the market will buy or consume their products or services. At the same time, we’ll familiarise you with the research tools and techniques most likely to give the greatest insight into the market, so you can thoroughly investigate spending habits of your customers, identify existing and potential competitors, and develop the most appropriate solutions for branding and promotion. A wide variety of knowledge and skills are required to be a successful marketer and our course content covers the full spectrum, from analytical to creative, with digital impact and the relationship between marketing and business embedded throughout. About Keele Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university. We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level. Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.


For information regarding modules for this course, please visit the course page on the Keele University website.

Entry requirements

This degree is designed for those individuals with at least a second class honours degree (2:2) or overseas equivalent qualification in any subject in order to apply to study this programme. If you have appropriate professional qualifications or relevant work experience you may also be considered. Applicants will need to provide 1 academic reference. The English Language entry requirement for International students is IELTS 6.5. The University also accepts a range of internationally recognised English tests. If you do not meet the English language requirements, the University offers a range of English language preparation programmes. During your degree programme you can study additional English language courses. This means you can continue to improve your English language skills and gain a higher level of English.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Information relating to the tuition fees and funding options for this course can be viewed on the Keele University website.
Marketing at Keele University - UCAS