Course summary

OVERVIEW To survive, thrive and succeed in business, it’s not only about managing people, developing strategies and driving performance within the organisation. It’s also about understanding and engaging the market – identifying your position in the competitive landscape, developing an offering that meets demand and communicating with your target audience effectively. With this business and marketing degree, you’ll delve into business operations, looking at how some of the world’s most successful organisations manage finances, lead staff and harness technology, as well as learning about the key issues in business today – from sustainable development to ethics in a global environment. It’s a course that’s designed to help you prepare for the workplace, so we don’t limit your learning to the classroom or lecture theatre. Once you’ve discovered and discussed the theories in lectures and seminars, you’ll have the chance to turn ideas into action. We run various business and enterprise competitions that provide skill-building, CV-boosting experience. You will also have the option of spending a year on a placement, building on your skills in a professional environment. As such, you’ll leave us with a blend of business understanding and marketing intellect. It’s a powerful mix. Whether you see yourself running a start-up, getting onto the fast-track to senior management or making waves in an agency environment, our BA (Hons) Business and Marketing can help you pave the way. FEATURES AND BENEFITS

• Business experts – learn from world-class academics and leading professionals who are advisors to organisations like PwC and AJ Bell.

• Triple accredited – our business school holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.

• Enhance your employability – through activities including internships, volunteering or learning a new language. With our award-winning ‘Rise at Manchester Met’ programme you can gain extra academic credits towards your degree.

• Industry links – enjoy guest lectures, masterclasses and field trips to international companies, thanks to our extensive network of business and marketing professionals.

• Learning in practice – depending on the option units you choose, you could go on an internship at a marketing agency, or set up your own business as part of the Young Enterprise competition.

• Accredited degree - a Chartered Institute of Marketing (CIM) degree, so you'll have the chance to pursue further qualifications after you graduate.

• Supporting you in person and online - student support initiatives including drop-in sessions, lecture recordings and dedicated support, both on and offline.

• Choose a placement or study abroad – the course offers real flexibility as you will enrol on the three year course and then decide if a placement or overseas study is right for you once you have started your studies, so you don’t have to decide now.