Marketing has been defined as an organisational function and a set of processes for creating, communicating and delivering value to customers, and managing customer relationships in ways that benefit the organisation and its stakeholders. For too long, marketing was interpreted simply as a means to sell whatever an organisation produced. As competition has increased, companies have begun to recognise the importance of marketing as part of a fully integrated strategy that aims to identify, anticipate and satisfy customer needs. This degree in Business Management and Marketing will focus on this shift in attitudes and the implications it has on the application of management principles and practices in various types of organisations. Your studies will combine a specialised stream of modules in marketing with a more general programme of study across a range of business and management disciplines.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
English language requirements
For the most up-to-date information on acceptable English Language proficiency qualifications, please visit our webpage below.
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Republic of Ireland||£9000||Year 1|
|Northern Ireland||£9000||Year 1|
|Channel Islands||£9000||Year 1|