Course summary

BSc Marketing and Design is a joint honours degree that brings together two complimentary disciplines. This programme brings design theory and practice together with aspects of marketing such as brand and product development, routes to market and market research. You choose from a selection of modules throughout your degree, building the creative and marketing skills that employers are looking for. Delivered by our Design and Marketing departments, you will develop a distinctive expertise in both fields and develop a solid understanding of both their complementary and contrasting theoretical lenses. This is not about graphic design but rather the theory and development of the design process. You will develop a solid grounding in design principles and applications, learn how to produce design briefs, commission design work and manage marketing for any area, from packaging to online advertising. Throughout your three years, you will work alongside both marketing and design majors, and the lively discussion between marketers and contemporary designers forms an important part of your course. In your first year, you will learn about business models, science and new technology, product development, sustainability, and how design interacts with social media. We also explore areas ranging from consumer behaviour to marketing research, customer relationship management to marketing communications. You will be encouraged to think about how theory works in practice. The second year covers subjects such as routes to market – in particular retail – the application of design thinking and marketing research methods. Our final-year consultancy projects see you work with a real-life client, conducting research and putting theory into practice, strengthening your professional consulting abilities. Our careers team includes a dedicated departmental careers coach who works with you from day one, challenging you to think about where you want to work after graduation, and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing. The relationship between design and marketing is becoming increasingly important to modern business. From UX/UI to new product innovation, from sustainability in design, to consumer research and retail category management, a degree in Design and Marketing will give you the essential skills to thrive in your chosen career.