Course summary

Tailored towards content creators, our industry-accredited degree looks at digital marketing with a creative lens. Whether you’re an aspiring marketer, influencer, blogger, journalist or podcaster, you’ll develop an impressive portfolio while learning how to find, reach and engage a global audience through your quality content. Digital marketing is one of the fastest-growing industries in the UK, with LinkedIn reporting a recent 52% increase in job demand.* But in the online world, what counts the most for brands is content – and how this informs a competitive strategy. From small start-ups to global businesses and solo entrepreneurs, every brand needs a digital presence and content-driven marketing plan to connect with their audience and grow. And our Digital Marketing & Content Creation course covers exactly how to do it. In the digital sphere, content really is king – reflecting who you are and what you stand for. You’ll develop impressive skills in digital design, audio and video production, and copywriting – discovering how brands engage and persuade audiences through methods like narrative and storytelling, and the key platforms and content formats that hold influence. You’ll also touch on mediums like podcasting, vlogging, online advertising and journalism, uncovering exactly how successful brands translate messaging into creative content, and inspire action in their audience. Brands also need to measure their impact – and data holds the key. Every digital channel is guided by algorithms and analytics, which reveal more about target audiences and how to engage with them. But learning to adapt to these – alongside new platforms and evolving technology – is essential. Because in this industry, the rules and opportunities are constantly changing. A company's reputation is ultimately tied to its product or service, however brand perception and reputation are critical to effective marketing. Reaching new audiences and building relationships through creative content is the cornerstone of that work. Brands also need to protect their image and content, and ensure they’re staying true to their ethos. And, as with every industry, there are regulations to abide by. Success means knowing the ins and outs of copyright and media law and making sure you’re playing by the rules. Most importantly, alongside your content creation skills, you’ll also build an understanding of entrepreneurship – from tools to manage money and resources, to creative ways to pitch and present. Whether it’s learning to take calculated risks or defining your goals, you’ll develop a keen commercial awareness and discover what it takes to build a successful brand in a niche of your own. Studying in London over the course of three years, you’ll learn through a mix of theory, hands-on activities and practical tools, spreading your time across workshops, guest lectures and seminars, and events with tutors from across the industry. By the end of your final year, you’ll have an understanding of the digital marketing sphere, ready to create your own brand, strategy and content. [switching pathways] Our flexible undergraduate business courses have been designed with the opportunity to change pathways in your second year. Once you’ve successfully completed your first year, if you find yourself drawn to a related area –like events management or music business –you’ll be able to switch to any of our Digital Marketing or Business programmes. [industry opportunity] Our Digital Marketing & Content Creation course is the perfect way to break into a competitive and fast-paced industry. You’ll quickly learn to apply your creativity and knowledge to real-world briefs and client work, so that you can start building a portfolio to set you up for a fully-fledged freelance career. Or if you’re looking for the best possible start in a corporate role, you’ll find yourself with an edge across a range of careers and specialities – from graphic design to entrepreneurship.