Course summary
This highly practical digital marketing Master's degree will equip you with the theoretical knowledge and applied skills to be able to design, deliver and evaluate successful strategies and campaigns. If you are looking to top-up your skillset and are unable to commit to the full programme of study, there is the opportunity to study modules on an individual basis. The course aims to introduce you to a wide range of technologies and techniques, providing you with an overview of the digital marketing landscape. It is delivered with significant input from industry partners and much of the work you will complete is based on live digital marketing projects in collaboration with real businesses including website and SEO audits, content creation, marketing and digital PR. This allows you to develop a portfolio of real world experience as you study and build relationships with industry.
Modules
Search Marketing, Digital Marketing Strategy, Professional Industry Experience, Digital Production Tools And Techniques, Methods, Metrics And Analytics, Digital Public Relations, Research Project Digital Public Relations Dissertation
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Institute of Direct and Digital Marketing
How to apply
International applicants
Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent. We accept a variety of in-country and secure English language tests, find out more:https://www.rgu.ac.uk/study/international-students/english-language-requirements
Entry requirements
•Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. •Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
For more information on RGU’s tuition fees please visit the RGU website- rgu.ac.uk/study/courses/1050-pgcert-pgdip-msc-digital-marketing
You may qualify for a scholarship or financial award. For more information please visit the RGU website- https://www.rgu.ac.uk/study/finance-funding/funding-and-scholarships-search
Sponsorship information
You may be eligible for scholarships or funding. Find out more on the RGU website - https://www.rgu.ac.uk/study/courses/1050-pgcert-pgdip-msc-digital-marketing
Provider information
Robert Gordon University
Garthdee House
Garthdee Road
Aberdeen
AB10 7QB