Course summary
The Marketing Division within Leeds University Business School are interested in receiving proposals in the following areas of research: Consumer buying behavior Analysis of consumer heterogeneous preferences and discrete choice analysis Retailing and store choice analysis Branding and brand equity Formulating and implementing sustainability marketing strategies: Bridging the gap Marketing strategy making Emergent marketing strategy and decision making in marketing organizations Corporate responsibility and sustainability Green marketing and advertising Business ethics International marketing Cross cultural buyer-seller relationships Export marketing strategy and performance Sustainable strategies of multinational corporations Standardisation/adaptation of international service offerings International marketing process standardisation/adaptation.
Assessment method
Assessment is varied, and is comprised of a combination of coursework, presentations and research reports.
Entry requirements
Candidates with a good Bachelor's degree or equivalent qualification (for UK students this is usually an upper second or first class honours degree) can apply for the MA by Research. You should also meet our English language requirement.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Leeds
Woodhouse Lane
Leeds
LS2 9JT