Course summary

Challenge your creativity, be inspired, and create meaningful campaigns that stand out from the crowd with this Masters in Advertising, Branding and Communication (ABC). It has all the benefits of a Masters in Communication combined with practical skills and industry experience in advertising and branding. You will develop strategic and creative thinking, advertising tactics, and communication skills, used to create innovative advertising, brand and design campaigns for businesses. You will also work on briefs set by leading companies and be mentored by industry professionals. Through projects, lectures, group tutorials, industry visits and our own conferences, you will develop an in-depth understanding of professional brand communication and advertising strategy. Your completed Masters Project or Dissertation will be the greatest outcome and strongest evidence of your achievements and development We have a softer version of this course; have a look at our PgDip course before you apply. Visit uwl.ac.uk for further details. Communication is right at the heart of our lives. Today, communication systems and tools are increasingly complex, sophisticated and extremely powerful. However, their effectiveness depends on knowing how best to use them creatively and strategically, in a time where sustainable and transparent communication practices are becoming an utmost priority. Our course seeks to provide a student-centred environment which is continually updated by current industry practice. We are actively committed toward creating engaging and intellectually rich learning experiences so you can leave the programme with a solid understanding of key concepts, methods, theories and practices you can immediately apply to the workplace. Our MA in ABC could provide you with a competitive edge over those without this higher level of creative and strategic research competencies that are becoming more and more relevant in the creative industries. You may be fully equipped for rapid career ascension, being able to demonstrate critical analysis, creativity, and complex problem solving. You will be guided so you can provide evidence of originality when it comes to branding solutions, advertising campaigns and communication-related strategies or models. At the same time your own thoughts and individual initiative will be informed through a thorough design thinking process of Discovery, Definition, Development and Delivery. The expected contact time is 1.5 days per week throughout the 14 months – but just as in the vertiginous and vibrant ABC sectors, you will be working hard!