Course summary
The public relations and media industries are constantly changing. To stay ahead of the game you must develop up-to-date multimedia communications skills and knowledge. This course explores the changing nature of the communications landscape in the 21st century and develops your professional skills and experience. During the course you work as public relations professionals with industry partners on real-life briefs and in work-based placements. You also work with research active staff to develop reflective awareness of contemporary issues in the communications field and develop academic skills and writing. This course is primarily taught in Teesside's purpose built digital working-environments, developing your skills in building meaningful content to attract an audience. A qualification and experience in public relations opens up a vast range of opportunities in all areas of the media and communications industries. Graduates have gone on to forge successful careers in public relations, social media optimisation and events management for a range of local and national companies. Visit Teesside University’s website to apply to start in September or January.
Modules
Access course information through Teesside University’s website using the course details link provided.
Assessment method
Traditional lectures and seminars are employed, particularly around those subjects requiring a detailed, factual knowledge base. We see it as an essential component of the programme that you engage in reflective practice which informs your future personal development. Our assessment methods range from practical production tasks to traditional essay assignments. You produce a professional-level multimedia public relations campaign addressing a range of styles, genres, platforms and audiences. You produce an essay on a topic related to public relations theory. You write an academic essay, which helps provide a broader context for the practical work undertaken for your Final Project. For your Final Project, you research, analyse and implement a promotional multimedia campaign for a real-life business client or undertake a self-conceived piece of independent research and produce an extended essay under the guidance of a nominated supervisor.
Entry requirements
Applicants should normally have a good honours degree (2.2 or above) in a subject related to the field of study. You are evaluated on an individual basis and the level of your achievement, experience and suitability for the degree is properly assessed. Non-UK students must also meet the University's minimum English language requirements.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Teesside University
Middlesbrough
Tees Valley
TS1 3BX