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Digital Marketing at Liverpool John Moores University - UCAS

Course options

2024 - 2025
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

The MSc Digital Marketing at LJMU will extend your traditional marketing knowledge and equip you with new knowledge and approaches to reach digital audiences.

  • Learn from staff with strong links to professional bodies
  • Study on a cutting-edge course, accredited by the Institute for Direct and Digital Marketing
  • Benefit from course content which is of a professional standard relevant to potential marketeers
Informed by current industry best practice, this Masters-level degree is aimed at graduates interested in pursuing a career in digital marketing, and professionals who may already be in a marketing role and would like to diversify into the digital arena. As the digital economy continues to grow, businesses need to develop a multi-channel digital presence to reach customers. Your postgraduate study on this specially designed course at LJMU will place you at the leading edge of creative strategy in this exciting area of the marketing industry. The programme is designed to meet industry demands by equipping the next generation of digital marketing professionals with the knowledge and practical skills to develop, manage and lead a digital marketing campaign. It enables students to develop key skills in areas such as website development, social media management, content marketing, web analytics, user journey analysis, the effects of multi-screen usage, SEO and mobile integration. Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds. Liverpool Business School at Liverpool John Moores University is a member of AACSB International – The Association to Advance Collegiate Schools of Business. AACSB International is a global association of leaders in education and business dedicated to supporting and advancing quality business education worldwide. Through membership, accreditation, research, thought leadership, professional development, and advocacy, AACSB partners with over 1,500 organizations, from more than 90 countries globally. Membership or participation in the Global Education Alliance does not imply accreditation.

Assessment method

To cater for the wide-ranging content of our courses and the varied learning preferences of our students, we offer a range of assessment methods on each programme. Assessment techniques vary from module to module to reflect relevant assessment approaches and the key learning points of each topic. Assessment methods on this programme include: presentations, reports and portfolio assessments. There are no formal examinations.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Institute of Direct and Digital Marketing

Entry requirements

-a good second class honours degree in any relevant discipline International requirements: -International students applying to study a full-time taught Masters, MRes, MPhil or PhD at LJMU should check if they require an Academic Technology Approval Scheme or ATAS certificate. Contact International Admissions Team for more details International students entering on a Student visa cannot study part-time Extra Requirements: -IDM and CAM qualifications will be considered alongside relevant industry experience Exceptionally, the requirements of a second class honours degree may be waived where applicants have a minimum of five years' experience working in a marketing-related area -RPL is accepted on this programme

English language requirements

-IELTS 6.0 (minimum 5.5 in each component)

Fees and funding

Tuition fees

England £8765 Year 1
Northern Ireland £8765 Year 1
Scotland £8765 Year 1
Wales £8765 Year 1
International £17750 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Digital Marketing at Liverpool John Moores University - UCAS