Course summary
This specialist programme will prepare you to be operationally effective in digital marketing, communication and leadership. You will benefit from the research-informed teaching and a core team of professional contributors who ensure the course delivers the practical knowledge and skills required by employers. You will:
- Critically assess the changing business landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age
- Compare and contrast a variety of digital technologies and marketing communication approaches
- Strategically apply the latest digital marketing tools and techniques to achieve business communication objectives in support of organisational goals
- Input from leading practitioners, ensuring exposure to the experiences of professionals working in the field
- The use of case studies, providing the opportunity to develop solutions to actual business problems
- Assessments which require the application of learning to a live organisational context
- A multidisciplinary setting reflecting today’s more collaborative work practices
Modules
Digital Campaign Planning and Management, The Digital Consumer, The Digital Consumer, Data Analytics for Digital Marketing Communication
Entry requirements
You will normally be an Honours or non-Honours graduate with an undergraduate degree in, for example, Communication, Business, Marketing or related studies, Information and Communication Technology or a related technical area. The course is also suitable for those already in employment, or who have work experience in a cognate area, and who wish to enhance their existing skills. English Language Requirements English language requirements for international applicants The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes. Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
Visit https://www.ulster.ac.uk/study/postgraduate/fees for latest fees information .
Provider information
Ulster University
Cromore Road
Coleraine
BT52 1SA