Course summary

Our BA (Hons) Marketing and Human Resource Management degree is a vocational marketing management programme that will prepare you for a successful career in the marketing or HR sector. Underpinned by a broad-based business and management education, your marketing expertise and professionalism will develop through the study of challenging and vocational marketing modules. Over the course of your degree, you’ll encounter practice-based marketing topics in a range of learning environments – focusing primarily on activity-based workshops, online study and work-based learning. This course uses practical teaching methods and real world scenarios, so you will study academically as well as applying your knowledge and skills to projects, placements, and other activities throughout your studies. You will have the opportunity to complete multiple work placements during your degree, including a paid industrial placement year and a 10 week placement during your final year alongside modules in International marketing and integrated marketing communications. On this course you will: -Complete projects with real-world clients. -Learn to be an effective manager and HR team member. -Discover traditional and up to date marketing strategies. -Be able to complete a 1-year or 10-week placement. -Develop valuable soft skills like teamwork, communication and time management. This BA (Hons) Marketing and Human Resources Management degree is accredited by the Chartered Institute of Marketing (CIM). This means that you can earn professionally recognised qualifications alongside your studies.